The “Membership Economy”
Many of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from …
The “Membership Economy” Read MoreAuthor: richmeyer
Can marketing overcome a bad product strategy?
Marketing can’t make up for a bad product strategy and Keurig is finding that out that hard way. The single serve coffee maker, owned by Green Mountain, has stumbled badly with the …
Can marketing overcome a bad product strategy? Read MoreIs Apple selling the sizzle rather than the steak?
One can debate that Apple is not a great marketing company, but is, instead, a great product company. Yesterday, Apple introduced two products that are more sizzle than steak but …
Is Apple selling the sizzle rather than the steak? Read MoreIt’s women, it’s always been about women
Male and female decision-making is very different. When it comes to shopping, men have very technical needs and want instant fulfillment. Need a pair of jeans? I’m off to Gap. …
It’s women, it’s always been about women Read More