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October 1, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Author: richmeyer

Book Excerpt and Review

The “Membership Economy”

March 21, 2015 - by richmeyer - Leave a Comment

Many of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from …

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Brand Fail

Can marketing overcome a bad product strategy?

March 16, 2015 - by richmeyer - Leave a Comment

Marketing can’t make up for a bad product strategy and Keurig is finding that out that hard way.  The single serve coffee maker, owned by Green Mountain, has stumbled badly with the …

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Contrarian point of view

Is Apple selling the sizzle rather than the steak?

March 10, 2015 - by richmeyer - Leave a Comment

One can debate that Apple is not a great marketing company, but is, instead, a great product company.  Yesterday, Apple introduced two products that are more sizzle than steak but …

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Women and Moms

It’s women, it’s always been about women

March 7, 2015 - by richmeyer - Leave a Comment

Male and female decision-making is very different. When it comes to shopping, men have very technical needs and want instant fulfillment. Need a pair of jeans? I’m off to Gap. …

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