However beautiful the strategy, you should occasionally look at the results.
Big data can rarely measure your end to end customer experience and it’s easy for the end to end customer experience to get lost in data, numbers, and meetings to …
Measuring the end to end customer experience Read MoreEarlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Social media experts are only experts at promoting themselves Read MoreNever assume that something cannot be done. Challenge your assumptions and do things differently. One great way to get ahead in business or in life is to ask all the …
Disrupt ! Read MoreIn Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …
Adblocking software increasing dramatically Read More75% of all eCommerce orders are with desktops, not mobile, according to Custora. While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …
Sorry, but desktops still rule eCommerce Read MorePull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …
Is pull marketing really viable? Read MoreI have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their minds) at SXSW, and it’s no wonder there is so much …
Why do so many digital marketers fail? Read MoreMany of the heavy hitters of the corporate world – like Apple, Amazon and just about every big start-up around – are busy at present changing their business models from …
The “Membership Economy” Read MoreMarketing can’t make up for a bad product strategy and Keurig is finding that out that hard way. The single serve coffee maker, owned by Green Mountain, has stumbled badly with the …
Can marketing overcome a bad product strategy? Read MoreOne can debate that Apple is not a great marketing company, but is, instead, a great product company. Yesterday, Apple introduced two products that are more sizzle than steak but …
Is Apple selling the sizzle rather than the steak? Read More