75% of marketers say that social media is currently generating ROI

cropped-2015_07SocialMediaChalkArtImg.jpgIn 2015, three of the top five areas where marketers planned to increase their spending involved social outlets. This year, those investments appear to be turning a profit. The link between social marketing and revenue increased 3x over the last year, with nearly half (48%) of marketers reporting that social media marketing is directly linked to their business’ primary revenue source.  Does this mean social media ‘experts” were right? Hardly.

82% of marketers agree that social media marketing is core to their business.  Last year, 27% of marketers said social would eventually generate ROI and 28% said it already generated ROI, accounting for 55% of all respondents. This year, 75% of respondents report that social is currently generating ROI.  But in what form?

[inlinetweet prefix=”” tweeter=”” suffix=””]Those who are experiencing an ROI from social media are using social media for two way communication[/inlinetweet], not as a broadcast channel.  Social provides an open platform for two- way communication between businesses and customers that’s hard to replicate elsewhere. Social channels give marketers a forum to build digital rapport on a highly personalized scale — one retweet, like, and comment at a time.

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Top marketing teams understand the need for real-time communication and engagement on social channels. The most successful marketers excel at replying in a timely manner across all social networks.

In other words, [inlinetweet prefix=”” tweeter=”” suffix=””]when consumers seek out your brand on social media you had better be listening and respond in Internet time. [/inlinetweet]

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About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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