What can marketers learn from blogs?

There are a LOT of blogs out there, and they have a lot of readers.  Marketers could learn from these blogs and happy those learnings to their marketing, whether for a brand or product.

I have been blogging for almost 20 years and have made mistakes which have helped me to get a lot better.  As a marketer I have learned some things about blogging:

1ne: Keep the layout simple and use white backgrounds – Again and again, in various usability studies, users prefer to read black text on white backgrounds.

2wo: Limit calls to action – Your website should not be like a bulletin board with many attention-grabbing widgets or callouts.


3hree: Know your audience – Notice that I now have a post summary.  I know my audience consists primarily of agency and marketing people who don’t always have time to read my total posts.  In addition, research has shown that people who share your posts usually don’t read the entire post.

4our: Use recent post widgets to highlight past posts – It’s an excellent way to share content because visitors usually don’t view past posts that are not visible.

5ive: Delete outdated posts – Why leave them to take up space?

6ix: Be yourself and say what’s on your mind – Enough of this politically corrected garbage.  Stop the cancel culture and speak as a person not a corporation.


7even: Always say thank you when someone posts a comment and address their comment.

8ight: Beware the Internet/blogging trolls – They usually compensate for an anatomy shortfall.

9ine: Don’t always accept guest posts – some are trying to leverage the traffic in your blog to another site.

10en: Give it time – Don’t think your blog will earn you a lot of money or get a lot of visitors overnight.  It takes time.

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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