SUMMARY: Technology, alone, is not going to make business people better marketers. Yes, there is a lot of hype around big data and block chain, but great marketing is implemented by people who understand their audience(s) and how to make them feel smart about becoming brand customers. Here are ten things every marketer should know…
1ne: [inlinetweet prefix=”” tweeter=”” suffix=””]TV is still the number one channel to raise awareness around new products[/inlinetweet], but there is a fine line between raising awareness and bothering people thru spots that are repeated too much.
2wo: [inlinetweet prefix=”” tweeter=”” suffix=””]Marketing is not a science. You can’t quantify consumer behavior that is based on emotion rather than logic.[/inlinetweet]
3hree: [inlinetweet prefix=”” tweeter=”” suffix=””]The biggest skill gap within marketers is understanding what the data actually tell them as far as identifying opportunities.[/inlinetweet]
4our: Free market research reports available online aren’t necessarily relevant to your audience/product category.
5ive:[inlinetweet prefix=”” tweeter=”” suffix=””] Analytics, without insights, are just a waste of paper.[/inlinetweet]
6ix: You’re still wasting too much money on social media marketing which is dead and you’re not using social media to listen to what consumers are telling you.
7even: Content marketing, for most products, is a waste of money. Time is more valuable than money to most consumers and they don’t have time to read the content that’s out there.
8ight: [inlinetweet prefix=”” tweeter=”” suffix=””]Data has shown that there is no difference between Millenials and Boomers when it comes to how they act as consumers.[/inlinetweet]
9ine: One of the best insights into how consumers are evaluating your brand is the “path through your site” analytics but very few brands actually use this valuable tool.
10en: [inlinetweet prefix=”” tweeter=”” suffix=””]Too many marketing executives are still about “me” and getting their names in business magazines to enhance their personal brands. These are people to avoid at all costs as they likely will “hit and run” while moving to a new position with higher visibility.[/inlinetweet]
Finally, having success at one company doesn’t mean you will have success at another company. Culture changes and different talent levels of supporting people all play a role in your success.