The management changes at Twitter and the site’s continued challenge to increase its active users is a clear indication that something is terribly wrong with social media marketing. I keep seeing irrelevant Tweets in my feed and frankly, I just don’t use Twitter as much.
Over at LinkedIn the feeds has become a free for all as people post everything from open jobs to their political affiliations. LinkedIn Groups have also become a huge joke with posts that are a mouth for PR departments. In fact the discussions within LinkedIn groups have declined dramatically.
Why did all this happen?
1ne: The social media self-appointed experts hooked a lot of suckers with the belief that people actually wanted to engage with brands. In the process, they have sold a lot of books and inflated their personal brands.
2wo: Marketers didn’t think through the “why” when it comes to the social media brand relationship.
3hree: Consumers don’t have the time for social media marketers and want to use social media on THEIR terms.
4our: Brands used social media as a broadcast channel rather than listening to and joining conversations.
5ive: Brands insistence that social media be measured. Can you really measure every customer interaction?
6ix: The hype around social media marketing.
7even: The belief that social media would save bad marketing and products.
8ight: Failure to execute on ALL brand touchpoints.
9ine: Not listening to and responding to customers in Internet time.
10en: You listened to Facebook sales people.