Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing. They read some data about how mobile spending is increasing and without thought they say “we have to get into mobile”. The fact is that you can have all the nice looking data charts and points you [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ? There [...]
Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit our own needs or perceptions, and also the ability to “broadcast” them to other potential prospects and customers well ahead of our own attempts to [...]
Multichannel marketing can be a huge challenge for pharma marketers but there are also a wealth of opportunities. The objective is to ensure that all channels are fully integrated and working towards your brand objective. Some channels are more important than others but only through good research can we really become masters of great multichannel marketing.
It’s been said that Millennials want to change the workplace and I can see why. It’s more important to know that you left your mark on a business and actually did something than to come in everyday and just do “work”. If an executive in your company says he wants change beware that when you start to implement change he will be there to have your back.