Yahoo! “I think they’ve got bigger problems than their logo”

img_bad-120x120According to Ad Age “Amid an overarching company turnaround under CEO Marissa Mayer, Yahoo has decided to redesign its 18-year-old logo and devised a 30-day campaign to drum up attention.”  The problem is that Yahoo’s troubles go far beyond a new logo and won’t be solved by draining company bank accounts on web properties.  At its core Yahoo’s problem is one of branding and giving consumers a reason to make a Yahoo property a part of their daily web activity. Continue reading