Tag Archives: TV ads

How advertisers ruined TV

old-television1Mobile devices make up an increasing share of TV and video viewing with 72 percent of consumers using mobile devices at least weekly for video viewing. Even late adopters are becoming advanced video users with as many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content on more than weekly basis. Continue reading

TV ads still first in awareness

UnknownAccording to Ipsos the number one way to create awareness around new brands and products is with TV ads followed closely with friends and family and the Internet.  However Deloitte reports that one-quarter of consumers multitask while watching TV.  My guess is that number is a lot higher when it comes to watching TV while commercials are on plus consumers have the last channel button on their remotes allowing them to watch something else  while commercials air. Continue reading