Super Bowl advertising

Advertisers pat themselves on the back for Super Bowl ads

Ways-Small-Business-Owners-Waste-MoneyIs it any wonder that most executives feel that marketers are disconnected from accountability?  All you have to do is read the posts on social media from the ad industry megaphones like Ad Age and Adweek to see how the industry is patting themselves on the back for ads that ran during the Superbowl while not talking about the objective of advertising to actually sell the product. Continue reading »

80% of Super Bowl advertisers wasting their money

wasted__marketing_money-300x300The $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general, Communicus has found about 60% of ads it tests don’t increase purchase or purchase intent. But let’s be honest here, an ad on the Super Bowl is more about ego’s than driving brand objectives. Continue reading »

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