Marketing 101: Advertising is supposed to sell your product not just to get people talking about it. The hype is on and now there are previews for Super Bowl commercials all over the web (yawn). After the Super Bowl the media will list the winners and losers but who is going to talk about [...]
January 11, 2013
The Superbowl spots are sold out (wise or dumb)
Here we go again. It doesn’t matter who plays in the Superbowl because what has become just as big are the commercials which pepper the game. There will be the usual scorecard of good ones and bad ones but what will not be examined is exactly what that $3-$4 million did for the brand and [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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