Super Bowl advertising

80% of Super Bowl advertisers wasting their money

wasted__marketing_money-300x300The $4 million advertisers spend for a 30-second Big Game ad actually buys a much bigger chance that their ads won’t work, according to the Tucson, Ariz.-based firm. In general, Communicus has found about 60% of ads it tests don’t increase purchase or purchase intent. But let’s be honest here, an ad on the Super Bowl is more about ego’s than driving brand objectives. Continue reading »

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