Starbucks

The worst kept secret in social media marketing

Shhhh !  It’s a secret that only a few of us know about.  What is it ?  It’s that most consumers do not want to be friends with a brand. That’s right. You see today there are very view iconic brands that people love to say “I’m a fan” and even though they purchase your product they will drop you like a bad habit if you don’t give them a reason to continue to purchase your brand beyond the product itself. Continue reading »

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