Tag Archives: Social Media

9 Out of 10 Shoppers Make Impulse Purchases

With all the hype around social media and digital marketing what we are learning now is that POP displays and things like packaging can still lead to conversion.  Despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, research shows that nine out of ten shoppers still buy items not on their list. Continue reading

Blogs influence purchase decisions

eb1c6b7ee11740633e86ccdabf63ac4fBlogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, and 34% write product, service, and brand reviews.  This is happening more and more because consumers trust each other a lot more than they trust advertisers messages but let’s also remember that people are not going to seek Bloggers advice on every product. Continue reading

Top 10 mistakes of social media marketing

G6XD2There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when presenting the “under the hood” of social media implementation,  is “I had no idea that many resources were needed to do it”.   Continue reading

Social media experts are only experts at promoting themselves

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch their social media marketing but now that ship was adrift and was getting pounded by the rocks under the waves.  Not only was it poorly executed but what they had done so far was costing them business. Their social media “expert” was hit and run.  He told them what to do but not how to do it within THEIR culture and industry. Continue reading

Social Media: Look what you did!

UnknownDear social media: You came along and gathered millions of users around the world and shamelessly I thought I could use you as jus another advertising and promotional channel.  However, consumers had other ideas.  They wanted to use social media to take back the power brands had over them.  They wanted to use social media as a channel to voice complaints and tell other consumers why they shouldn’t do business with us.  What was I thinking? Continue reading