A Contrarian's View of Marketing, Media and Branding
From Seth Godin’t new book comes these nuggets of truth “Your ability to follow instructions is not the secret to your success. You are hiding your best work, your best insight, and your best self from us every day. We know how much you care, and it’s a shame that the system works overtime to [...]
This is the time of year when most marketers are either getting their proposed marketing budgets approved or seeing them cut and be asked to do more with less. Reports suggest that most marketers are allocating more money to digital marketing but it’s usually at the expense of other budget line items. If you’re budget [...]
According to NILOFER MERCHANT from the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, by teams and for the purpose of innovation. Research proves then even when the different points of view are wrong, they cause people to think [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ?
Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit our own needs or perceptions, and also the ability to “broadcast” them to other potential prospects and customers well ahead of our own attempts to [...]
People love to attack the frontrunner and they are lining up to take pot shots at Apple’s even though the profits on Apple’s business is more than most PC makers sales. But there are some key lessons here from the decline in Apple’s stock and we can all learn these valuable real time lessons if [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
dick cheney "smiling"
It’s been said that Millennials want to change the workplace and I can see why. It’s more important to know that you left your mark on a business and actually did something than to come in everyday and just do “work”. If an executive in your company says he wants change beware that when you start to implement change he will be there to have your back.
Stephen cannot have hit the nail on the head more soundly but social media “experts” and social media analysts who have never developed or implemented a social media marketing program would have you believe otherwise. A comment on this BLOG by a reader said something which stroke a chord with me; “you can have all the data you want but if you don’t use common sense with your marketing...
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