From Seth Godin’t new book comes these nuggets of truth “Your ability to follow instructions is not the secret to your success. You are hiding your best work, your best insight, and your best self from us every day. We know how much you care, and it’s a shame that the system works overtime to push you away from the people and the projects you care about. The world does not owe you a living, but just when you needed it, a door was opened for you to make a difference. It’s too bad that so much time has been wasted, but it would be unforgivable to wait any longer. You have the ability to contribute so much. This is a book for you. It’s a book for anyone who has been overlooked or brainwashed or seduced into being invisible.
This is the time of year when most marketers are either getting their proposed marketing budgets approved or seeing them cut and be asked to do more with less. Reports suggest that most marketers are allocating more money to digital marketing but it’s usually at the expense of other budget line items. If you’re budget is being cut here are some of the reasons why management decided to reduce your spending.
According to NILOFER MERCHANT from the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, by teams and for the purpose of innovation. Research proves then even when the different points of view are wrong, they cause people to think better, to create more solutions and to improve the creativity of problem solving. The key question is who out there is ready to stand up and say “this is bad marketing” or “this is not going to meet our business objectives?”