Internet users don’t really read content online, at least according to a study by Dr. Nielsen on reading behaviors of people on his website. His analysis shows that people only read 28% of the text on a web page and decreased the more text there is on the page. Here are some rules to follow when you have a lot of content. In an ADHD online environment more content might actually hurt you than help you. If users have to scroll more than once to read your content you’re already in trouble.
The real measurement of a brand’s Facebook success is relevance, not the number of people who Like your brand. Brands could increase the way consumers think about them if they watch and learn what consumers are reading and sharing on Facebook not on promotional messages that people tend to ignore. Remember that people are on social media to talk to friends not to learn that there is new and improved detergent.
A lot of data is circulating about the importance of brand/corporate BLOGs but what a lot of people don’t realize is that just saying something on a BLOG does not make it true or interesting. Consumers are pressed for time today and unless you give them a good reason to listen to you they’re not going to waste their time reading sanitized content.