Private-label gained 0.7% in sales, while branded products decreased 0.3%

It appears consumers are rewarding those retailers who have placed an emphasis on promoting quality in addition to value as part of their private label offerings. In fact, just under 74% of Americans report they believe store brand products are a good alternative to name brands , suggesting “own brand” programs that are equally differentiated by experience as by pricepoint are finally closing any perceived quality gap between national brands, a recent Nielsen report revealed. Continue reading