Tag Archives: Online advertising

92% ignore at least one type of ad

online advertising relevancePOST SUMMARY: Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T elevision – 37% Radio – 36% Newspaper – 35%.  The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads. Continue reading