The hardest thing for any marketer to do is to directly tie their marketing back to turning a consumers into a customer. Countless hours are spend by marketers researching ROI and presenting results to executives but I would argue that those hours could be better utilized in understanding your audience rather than trying to prove [...]
A Contrarian's View of Marketing, Media and Branding
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Should brands release products that aren’t 100% ready ?
There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”. The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wants to know why such a risky approach to innovation works so well. He feels that company “courts risk in [...]
As a marketer I could care less about Twitter’s or Facebook’s forecast
Yesterday I had a long talk with a CPG senior executive about marketing. One of his biggest complaints was “why in the hell should I care about Facebook’s or Twitter’s sales forecast ? What does that have to do with MY business ?”. He explained that while they are using social media he is still [...]
Marketing = common sense
According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new product for the first time, and the most effective methods are: consumer reviews and articles, free shipping, and free samples. They look for this content [...]
A marketers guide to the Millennium generation
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
About Me
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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Pharmacists may suggest alternate medications to patients who either complain about co-pays or medications side effects. Remember that some pharmacists can and will call a patients physician to get their Rx changed.
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If the reality is that your M L R teams are limiting your digital marketing you can either fold up and work within their confined thinking or you can be a change agent to win them over. The choice is yours..
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It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
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