Research is not facts

In the hard sciences, research is reasonably reliable because it measures things. In the soft (social) sciences, research is often not about measuring things, but about asking questions. In other words, rather than watching to see if you’re cheating on your wife, they ask you if you are. Then they treat your answer as a fact rather than just the bullshit it is. Continue reading

The number 1 reason new products fail

According to Fast Company the number one reason for failure a new product has no clear or compelling relevance to people’s lives. Companies often refuse to acknowledge a new product or service idea serves no strongly identified customer need, and they try to retrofit their marketing to compensate.  I would also argue that the number 1 reason is that marketers rely too much on market research and that too many people within the organization are afraid to say “this is a dumb idea”. Continue reading