Tag Archives: Market Research

The number 1 reason new products fail

According to Fast Company the number one reason for failure a new product has no clear or compelling relevance to people’s lives. Companies often refuse to acknowledge a new product or service idea serves no strongly identified customer need, and they try to retrofit their marketing to compensate.  I would also argue that the number 1 reason is that marketers rely too much on market research and that too many people within the organization are afraid to say “this is a dumb idea”. Continue reading