What’s hurting marketing? Marketers

screenshot_404There is a lot of really bad marketing out there and with it a lot of wasted dollars.  Why? Two reasons, first marketers’ inability to translate data into actionable recommendations for THEIR brand and second hiring people who “fit in” rather than hiring people who are passionate about what they do. Continue reading

Great marketers stand up for what they believe

According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, by teams and for the purpose of innovation. Research proves then even when the different points of view are wrong, they cause people to think better, to create more solutions and to improve the creativity of problem solving.  The key question is who out there is ready to stand up and say “this is bad marketing” or “this is not going to meet our business objectives?”

Continue reading