Internet users don’t really read content online, at least according to a study by Dr. Nielsen on reading behaviors of people on his website. His analysis shows that people only read 28% of the text on a web page and decreased the more text there is on the page. Here are some rules to follow when you have a lot of content. In an ADHD online environment more content might actually hurt you than help you. If users have to scroll more than once to read your content you’re already in trouble. Continue reading
78% of marketers in Europe didn’t feel they didn’t have a “complete and up-to-date view on how much they are investing in, managing and delivering social media campaigns”. That number is probably the same here yet we have seen research that indicates that a lot of marketers are going to increase their social media marketing budgets. It’s like putting money into building a new house without any blueprints and it clearly show the disconnect between measurement and tactics. Continue reading
A lot of data is circulating about the importance of brand/corporate BLOGs but what a lot of people don’t realize is that just saying something on a BLOG does not make it true or interesting. Consumers are pressed for time today and unless you give them a good reason to listen to you they’re not going to waste their time reading sanitized content. Continue reading
A great marketing strategy must articulate a set of coherent actions to be undertaken on the way towards strategic brand and business objectives. Strategy is not theoretical. A good strategy always involves doing something to move forward. There must be clarity and coordinated action – that is, the actions taken must be coherent and consistent with one objective. No matter how good your marketing strategy really is if you don’t win over key influencers within your company you’re going to have a rough time as the former head of GM’s marketing learned the hard way.