Gartner Digital Marketing

U.S. Digital Marketing Spending Survey, 2013

9148_Funny+life+goals+internetVia a new Gartner offering called Gartner for Marketing Leaders: Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments.  On average, companies spent 10.4% of their annual 2012 revenue on overall marketing activities. These expenses include salaries, and both traditional and digital marketing costs. The range of spending is wide — 14% of companies spent less than 5% of revenue and 17% of companies spent more than 15% of revenue on marketing. Figure 1 shows budgets will increase an average of 5.7% this year. Continue reading »

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