Facebook, just another media option?

facebook too many choicesValleywag  says that Facebook is “in the process of” slashing “organic page reach” down to 1 or 2 percent. This would affect “all brands” because Facebook is a business and they have to make a lot more money.  But in doing so is Facebook, destined to just become another online media property for media companies looking to target consumers with advertisers’ messages? Continue reading

Social media marketing: Avoid overcommitting to a single platform

adbottomlinePOST SUMMARY: According to Ogilvy “organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.”  Forrester says in a new blog post, a recent change Facebook made to reduce the “organic reach” of advertisers’ posts — the percentage of their fans who see them — makes advertising on the social network no longer worth it:  Is there any doubt now that Facebook has abandoned social marketing, and that its paid ad products aren’t delivering results for most marketers? Continue reading