Tag Archives: eCommerce

The eCommerce lies

When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we do.  The bottom line is that online commerce constitutes just 6% of retail activity and good old brick and mortar retail activity constitutes 94% yet writers love to try and make headlines about the rise of ecommerce.  Continue reading