10 steps to developing a great digital marketing strategy

The truth is that today brands and marketing people dont’ spend enough time on their digital marketing to ensure a great ROI but the problem is deeper than that.  Too many people have been sold on the fairy tale that you need a great digital marketing presence to really drive conversion.  That’s just not true for a lot of product categories.  So how much should you invest in digital marketing and what can you do to ensure your digital marketing adds substantial value to you and your customers ?  Here are some of the steps…
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Developing a great digital marketing strategy

If you have been reading the articles,or propaganda, on Internet marketing and social media you might think that if you don’t jump into digital marketing that your brand is going to perish.  That is not necessarily the case as any great marketing initiative starts with strategy development that seeks to answer the “why” and the “how” before spending money and doing something just because everyone else is doing it.  Here are some strategic questions that every company needs to answer when developing a great digital marketing strategy. Continue reading