Tag Archives: data

Too much data, not enough “why?”

unknownThere is a lot of data available to marketers online, but data alone is not a reason to implement anything without an understanding of what the data really means.  For example, Comscore recently reported on how users are using mobile device apps and at first it may seem to indicate that brands should develop an app. However, on closer look the majority of time is spent with just a couple of social media apps. Continue reading