How to Tell Your Story in a Noisy Social World

noise in social mediaProfessional boxing is the perfect metaphor for doing business in the social media age. Prizefighters don’t walk into the ring and immediately go for the knockout punch. Instead, they first deliver a series of well-planned jabs to set their opponent up. They work at getting the lead-up jabs working so their right hook will then connect when it is unleashed.  Continue reading

The myth that consumers want a relationship with your brand

mythsocmediaOK, I have had enough of it.  The idea that consumers really want a relationship with 99% of brands is pure bull spread by social media experts who are waiting to pounce on companies that feel that social media is going to lead them to sales and profits.  Well, I don’t mean to throw salt on the wound, but that’s not going to happen anytime soon. Continue reading