Tag Archives: Branding

The Reinvention of Marketing

screenshot_368Reinvention is the process by which a brand, its core essence, and its key attributes are examined, and through the rigorous application of market-based data (as well as applied findings and customer and consumer insights), the next phase or evolution of the brand that capitalizes on those qualities and optimizes profitable revenue is determined—all while staying true to the essential core nature of the product or service. Continue reading

Brand lessons from a politically polarized country

Corporate-BrandingRepublicans and Democrats are more divided along ideological lines – and partisan acrimony is deeper and more extensive – than at any point in recent history. And these trends manifest themselves in myriad ways, both in politics and in everyday life.  There are some key lessons here for brands if they are only willing to learn. Continue reading