One of the biggest mistakes that most brands make is the belief that their customers want to have a relationship with them . This is mule muffins. People are too damn busy to have a relationship with Betty Crocker or Mr Peanut. Continue reading
Five years ago, 78 percent of consumers used at least one online channel when prospecting. Today, 88 percent do—and four in 10 want even more digital interactions than what companies are providing. Two-thirds said the number of companies or brands they consider for purchase has increased significantly compared with 10 years ago. Digital has become more important to consumers across the board. Some consumers have completely “gone digital”—they prefer to interact with their providers via online channels at every opportunity and are loathe to be forced into conversations with humans.