Tag Archives: Big Data

Why your marketing is failing

There is a lot of money being wasted on ineffective marketing.  Why?  Too much data, too many meetings to try and understand the data and too many brands, allowing their agencies to lead them on a road, that they have promised, is lined with gold.  Take away all the data, all the meetings and you’re still left with a fundamental of marketing, the brand promise. Continue reading

Put an end to “big data” and start Analytics 3.0

all-you-need-to-know-about-big-dataAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where are pretty much meaningless.  In fact I would suggest that big data is over-hyped and that the real gold for marketers is the use of analytics that help us better understand consumers and customers. Continue reading

We need to be levelheaded about what big data can — and can’t — do.

bigdatamarketingOne big problem with big data the hype. Champions of big data promote it as a revolutionary advance. But even the examples that people give of the successes of big data, like Google Flu Trends, though useful, are small potatoes in the larger scheme of things. They are far less important than the great innovations of the 19th and 20th centuries, like antibiotics, automobiles and the airplane. Big data is here to stay, as it should be. But let’s be realistic: It’s an important resource for anyone analyzing data, not a silver bullet.  So says an editorial in today’s Times. Continue reading