Tag Archives: Big Data

Has “common sense” marketing left the room?

Men are more responsive to online ads than women, according to an eye-tracking study by picture provider Shutterstock.  Men looked at the ads for 0.4 seconds longer than females (0.9 seconds vs 0.5 seconds) while noticing a third of the ads in the study, compared to a quarter for women.  This is an example of useless research and is a clear indication that some research companies don’t have any common sense. Continue reading

Why your marketing is failing

There is a lot of money being wasted on ineffective marketing.  Why?  Too much data, too many meetings to try and understand the data and too many brands, allowing their agencies to lead them on a road, that they have promised, is lined with gold.  Take away all the data, all the meetings and you’re still left with a fundamental of marketing, the brand promise. Continue reading

Put an end to “big data” and start Analytics 3.0

all-you-need-to-know-about-big-dataAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where are pretty much meaningless.  In fact I would suggest that big data is over-hyped and that the real gold for marketers is the use of analytics that help us better understand consumers and customers. Continue reading