Tag Archives: Ad Agencies

Can anything save the ad industry?

the-end-signMore and more the ad industry is shooting themselves in the foot.  The latest arrow comes from an article in Adweek “The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it’s about authentic and compelling stories“.  Ha?  Do you honestly think that consumers have the time to read “brand stories” or believe brand propaganda? Continue reading