A Contrarian's View of Marketing, Media and Branding
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Only 3% of consumers get “credible” info on brand social media pages
Let’s see the social media “experts” talk about this stat. According to an Adobe worldwide study only 3% of consumers in the US feel that brand social media pages are best for credibility. What was the top channel for credibility ? Family, friends and coworkers (59%), consumer forums and publications (43%) and branded (yes branded) [...]
10 evolving rules of digital marketing
Digital marketing is changing rapidly as consumers find new ways to consume digital content, use it to make purchase decisions and marketers try and interrupt them when they just want to connect with friends and family. Your digital marketing strategy has to be fluid to leverage the changing Internet environment. Here are my rules [...]
Maximizing the experience when the shopper is in the store
While the economy is turning the corner, shoppers seem to be staying the course – continuing with the thrifty shopping habits they adopted during the recession. However, increased consumer confidence is having a positive impact on the shopping behaviors of some specific shopper segments. Modest improvements include the stabilization of routine shopping trips following years [...]
Is native video advertising an oxymoron ?
According to Forbes native advertising is defined as ad strategies that allow brands to promote their content into the endemic experience of a site in an integrated, non-interruptive way. However, does if native advertising is still advertising will consumers still consume the content to kill time while failing to convert ? With approximately $11 billion [...]
About Me
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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Oncologists named Millennium most often as an up‐and‐coming company in the treatment of cancer (13% of mentions); Seattle Genetics and Sanofi followed.
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While it’s true that there are less medications being launched for the “mass market” TV advertising can still be an effective way to build awareness about medications and disease states. We just have to be able to measure that awareness and do a better job of understand when to spend more dollars to pull consumers into the brand rather than continue to air commercials, like Cialis, that...
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Treat your audience with more respect and don’t try to sell them via inbound marketing if they don’t have time to marketed to. Some products warrant inbound marketing but a lot of products consumers purchase everyday do not.
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