Boomers: The world has never before seen such a powerful market

baby-boomers-online-shopping-300x198-120x120While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population and control a full 70 percent of the disposable income. By 2050, there will be 161 million 50-plus consumers, a 63 percent increase over 2010.   Globally, the spending power of consumers age 60 and older will hit $15 trillion by the end of this decade, up from $8 trillion in 2010, according to research from Euromonitor.  Continue reading »

Working in marketing: Power Point hell?

badprHow many times have you heard the expression “we need a deck…” ?  This usually means countless hours of working on a Power Point presentation that is likely to be edited and reedited wasting your time while consumers and customers pass on your brand because you’re too busy creating a presentation.   I have been in Power Point hell creating decks as long as 80 pages and it’s not fun.  The worst seems to be when someone in the process decides to remove key data or insights.  Here are some suggestions to market your Power Point internally and get your audience to come to the conclusions you want them to come to. Continue reading »

81% of Moms read 5+ blogs per week

mom onlineMom Central Consulting surveyed over 900 Moms to understand the power of peer influence.   From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom! Continue reading »

What’s really important to consumers?

screenshot_26Marketers are spending a lot of money on social media marketing analytics and, while there are some insights to be gained, the best way to find out what’s really important to consumers is to simply ask them and watch them make purchase decisions. Continue reading »

Social media: What is it good for?

guillible-mlm-recruits1By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced its CEO.  At the same time social media “experts” are trying to save what little credibility they have left talking about Snapchat and Instagram.  If your brand has ramped up social media marketing, then you are drinking the Kool-Aid. Continue reading »

Eight basic rules for social media for marketing

socialmediarenegadesMost responsible businesses need a full-fledged social media strategy. To effectively leverage social media, shelve any assumptions or conventional wisdom you’ve heeded about online networks, websites and social media tools. Tap into your inner renegade.  The connections that social media provide are much more meaningful than the spot- impressions you purchase on traditional media.  Continue reading »

Strong leadership is the most important competitive advantage companies have

UnknownAccording to Peter Shankman  “strong leadership is the most important competitive advantage companies have— it comes first, before technology, finance, operations, and everything else. “Nice” CEOs and managers are the best leaders: run better companies, attract innovative and more loyal employees, get into legal and regulatory trouble far less frequently (if ever), have better relationships, get more done, and are even healthier than the bad guys.” Continue reading »

Response to online ads is often not a click

onlineadsurveyFrom the choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING comes this great take away :  response to ads is often not a click,  56% of online response to ads is made through search or browsing, while only 44% of consumers respond to ads by clicking on the ad. These non-click responses can lag days behind the ad impression and retargeting ads are not always on target as only 2% of respondents had made a purchase because of retargeting ads. On the other hand, 44% of consumers were negatively affected by high frequency retargeting ads.  Continue reading »