Building a world-class digital marketing team

LockKeyWhen it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to a Forrester study.  Among the biggest challenges organizations face in digital marketing is finding talented digital marketers. Continue reading

Kickstarter marketing (crowdfunding)

UnknownThere are a number of new products arriving every day via Kickstarter or crowdfunding, but there are some serious problems with marketing and fulfillment.  Marketers need to be careful about building demand months before a product is ready to ship and consumers need to be careful that some great ideas will never turn into viable products. Continue reading