What you know about online users is wrong

know is wrongAs much as 85 percent of video views happen ,on facebook, with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent.

Continue reading “What you know about online users is wrong”

10 secrets that marketers never talk about

Marketing, is it an art or a science ?  MBA programs try and teach marketing with spreadsheets but it’s hard to quantify consumer purchase behavior because there really isn’t any one rational reason that consumers choose certain brands.   What I have also seen in my experience is that a lot of marketing people are really good at piling it on.  There are very few really great marketing people because most of them are more interested in their title or getting their names in the press than they are in moving brands forward.   Continue reading “10 secrets that marketers never talk about”

Customer centricity is an essential part of any brand

imagesAl Ries writes “what wins in marketing today? The conventional wisdom is “customer centricity.” As one pundit put it, “Connect with customers based on their behavior or where they are in their purchase or life cycle.” But he feels this is wrong when in fact HE is wrong. Continue reading “Customer centricity is an essential part of any brand”

Wanted: Talented marketers

imgresSometimes I think the whole marketing ecosystem is broken.  Outdated business magazines still are used as a soapbox for marketers who want to talk about themselves so they can become legends in their own minds.  Great marketing people are the ones who understand how to listen to consumers and prioritize tactics by ROI to the brand. Continue reading “Wanted: Talented marketers”

Social media is defined by users

imgresThere is quite a discussion over at LinkedIn about the business social media platform.  Some people are saying that LinkedIn is RIP because posts are more general in nature and one woman even said that guys have been “hitting on her” via messages.  What we are forgetting is that social media platforms are defined by users, not by the brand. Continue reading “Social media is defined by users”