PC sales decline:behind the numbers

You’ve probably read that PC sales continue to decline and the explanation lies in understanding how people are using their PC’s.  The op two reasons people go online is to read email, and surf the web.  This, of course, can be done easily on an iPad or smartphone so why would anyone shell out $1000 for a new PC? Continue reading

Are online marketers ignoring boomers?

Baby Boomers are the Web’s largest constituencyThey make up over 30% of US internet users. They spend 16 hours per week watching T.V. and 19 hours per week online. (Google/Ipsos). In addition a DMN3 survey of online Boomers found that 96.1% of use search, while 94.8% of Boomers use email. They often use the Internet to research health and wellness information, as well as plan and book leisure trips. (DMN3). So why are online marketers concentrating on Millennials? Continue reading

Brand have to keep it real on social media

Consumers desire honesty from brands and they want answers to their questions in Internet time not on what’s best for their internal processes.  Brand personality, on social media, has to be unique, but above all brands need to be honest about their mistakes and engage consumers as individuals, not market segments. Continue reading

The end of online ads?

Both P&G and Unilever have pulled back on their digital spending, materially reducing their budgets as well as the number of sites they buy on.  Procter & Gamble and Unilever have both aggressively pushed for more transparency in the murky digital media landscape in recent years, even threatening to pull back on digital spending unless the system is cleaned up. And now, it seems like the world’s biggest advertisers are putting their money where their mouths are. Continue reading

80% of CEOs don’t trust their CMOs

A 2012 global survey by the Fournaise Marketing Group highlights the tensions between them: The results reveal that 80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense a serious problem. In our own surveys, 74% of them say they believe their jobs don’t allow them to maximize their impact on the business.  Why? Continue reading

Shifting Priorities Spark Organizational Change

Marketers’ tectonic shift toward customer experience is having a ripple effect on roles within the marketing department. Over the past 12–18 months, 61% of marketers say they’ve become more focused on evolving from a traditional marketing structure to roles aligned with a customer journey strategy . Recent years have introduced a slew of new positions, ranging from “customer experience analyst” to “lifecycle marketing manager.”