Developing a great digital marketing strategy

If you have been reading the articles,or propaganda, on Internet marketing and social media you might think that if you don’t jump into digital marketing that your brand is going to perish.  That is not necessarily the case as any great marketing initiative starts with strategy development that seeks to answer the “why” and the “how” before spending money and doing something just because everyone else is doing it.  Here are some strategic questions that every company needs to answer when developing a great digital marketing strategy. Continue reading

Breaking Out in a Competitive Marketplace

The-Power-of-WhyThe number one question potential customers ask today is: “Why should I do business with you?” You answer that question with your Unique Value Promise or UVP. There’s no point talking about your products, your service or even your expertise – that’s irrelevant. Instead, talk about the value you will deliver the customer and the benefits and outcomes they will achieve. Express this solely from the customer’s perspective and promise what customers truly crave and you will stand out – no doubt about it.

In today’s dynamic marketplace, just being there is easy. Getting found and having customers decide to do business with you is hard. To reach that point, you’ve got to stand out and have a distinctive presence. That’s why having a UVP which looks at things solely from the customer’s perspective is so important. With a good UVP, you’re in the prospective customer’s field of vision. Without a UVP, you won’t be. Continue reading

Why content publishers are full of….

really-480How man times have you clicked on a story like “which celebrities have let themselves go” only to find that you need to click on 10 or more pages to read the content?  Then there are publishers that won’t let you read their pages because you dared to install an ad blocker!  It shows me that publishers and content providers just don’t get that the Internet is about users, not them. Continue reading

How Cool Brands stay hot

screenshot_543Marketing executives Joeri Van den Bergh and Mattias Behrer conducted quantitative and qualitative research on generation Y and generation Z consumers to learn how to entice their vast numbers to buy your products and services. They control a global youth-market consumer base that accounts for an estimated $200 billion in annual purchasing power.

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