Flurry CEO: The end of PCs is coming? Sorry but he is way off. First off the sale of Chromebooks and new, inexpensive Windows laptops is a great indication that the PC is not dead. In addition, Apple continues to set sales records with Mac’s and 76% of users still use their PC’s in November.
Fred Wilson says “the social media phase of the Internet ended” in 2014. In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson. “Messaging is the new social media … Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.”
As consumers, our online lives are shaping how we behave in the offline world, and our short attention spans are no longer confined to the screens on our mobile devices. The convergence of digital and real world selves challenges brands to understand the new requirements of customers who flit freely through fashion, fads and friendships in real life, just as they do online.
Dear social media: You came along and gathered millions of users around the world and shamelessly I thought I could use you as jus another advertising and promotional channel. However, consumers had other ideas. They wanted to use social media to take back the power brands had over them. They wanted to use social media as a channel to voice complaints and tell other consumers why they shouldn’t do business with us. What was I thinking?