With the accelerated growth of mobile and digital technologies, consumers are engaging with more channels for customer service than ever before. Yet consumers say it’s still so hard to navigate and resolve customer service issues across those channels.
When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to a Forrester study. Among the biggest challenges organizations face in digital marketing is finding talented digital marketers. Continue reading
I keep hearing the word “engagement” when it comes to online marketing, but too many people are focusing on the wrong metrics. To me, the top metrics for engagement are time on your site and page views. Social media engagement is pure bullshit.
Here we go again. The so called, self-appointed, experts are telling us that TV advertising is as dead and that you’re better moving ad dollars to digital. That folks, is pure BS. Continue reading
According to the Wall Street Journal “Procter & Gamble Co., the biggest advertising spender in the world, will move away from advertising on Facebook Inc. that targets specific consumers after deciding the practice has limited effectiveness”. OMG Facebooks ads ineffective?! What is this world coming to? Continue reading
Laurel and Hardy were masters of comedy. Even when you knew what was coming they manage to make you laugh because their comedy is simple. Today, with the influx of all types of data, we are making marketing harder than it needs to be. Continue reading
So now the social media “experts” are telling brands that they need social media for customer service and to listen to consumers. Since organic reach is dead I guess they are trying to stay relevant so they can earn money speaking and selling books. Continue reading
There are a number of new products arriving every day via Kickstarter or crowdfunding, but there are some serious problems with marketing and fulfillment. Marketers need to be careful about building demand months before a product is ready to ship and consumers need to be careful that some great ideas will never turn into viable products. Continue reading