If you have been reading the articles,or propaganda, on Internet marketing and social media you might think that if you don’t jump into digital marketing that your brand is going to perish. That is not necessarily the case as any great marketing initiative starts with strategy development that seeks to answer the “why” and the “how” before spending money and doing something just because everyone else is doing it. Here are some strategic questions that every company needs to answer when developing a great digital marketing strategy. Continue reading
74% of marketers prioritize social media in their top five launch communication channels. Almost all marketers view social media as a crucial channel for a new product launch.
Apple used to be the “cool” brand and used this positioning in their advertising to help establish one of the biggest brands in the world. However, analysts are downgrading Apple while the tech media is promoting new Windows laptops and desktops over Apple Macs. What is going on here? Continue reading
The number one question potential customers ask today is: “Why should I do business with you?” You answer that question with your Unique Value Promise or UVP. There’s no point talking about your products, your service or even your expertise – that’s irrelevant. Instead, talk about the value you will deliver the customer and the benefits and outcomes they will achieve. Express this solely from the customer’s perspective and promise what customers truly crave and you will stand out – no doubt about it.
In today’s dynamic marketplace, just being there is easy. Getting found and having customers decide to do business with you is hard. To reach that point, you’ve got to stand out and have a distinctive presence. That’s why having a UVP which looks at things solely from the customer’s perspective is so important. With a good UVP, you’re in the prospective customer’s field of vision. Without a UVP, you won’t be. Continue reading
The U.S. recovery from the Great Recession is still one of the worst recoveries in history. Consumers are being very careful about how they spend their money and which brands they let into their lives yet some brands continue to act like we are free of the restraints of the last recession. Continue reading
How man times have you clicked on a story like “which celebrities have let themselves go” only to find that you need to click on 10 or more pages to read the content? Then there are publishers that won’t let you read their pages because you dared to install an ad blocker! It shows me that publishers and content providers just don’t get that the Internet is about users, not them. Continue reading
Marketers are quick to take aim at Boomers and Millennials when it comes to informing consumers on the latest trends. Increasingly, Generation X is left at the wayside. Yet Gen X is 81 million adults (35-54) and spend 29% of net worth dollars.
Marketing executives Joeri Van den Bergh and Mattias Behrer conducted quantitative and qualitative research on generation Y and generation Z consumers to learn how to entice their vast numbers to buy your products and services. They control a global youth-market consumer base that accounts for an estimated $200 billion in annual purchasing power.