For the best results, go beyond using digital data for marketing only and call on it to improve customer service and product launches, and to anticipate and counter potential crises. Because so few companies are taking digital marketing analytics seriously, early adoption can grant you a significant edge over your competition. However, you’ll need to define your goals, and invest in selecting the right tools and the right people. Few organizations utilize digital data effectively. Only 35 % of companies surveyed used information from their social media initiatives to understand their customers. If your company doesn’t utilize “digital marketing analytics,” consider an integrated approach. Define what your company wants to achieve, what resources you can draw on and what collaboration you can expect from other departments in your organization.
Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you treat your customers and over time they have become disengaged. Employee engagement may seem like a frill in a downturn economy. But it can make a big difference in a company’s survival. Gallup estimates the cost of America’s disengagement crisis at a staggering $300 billion in lost productivity annually. When people don’t care about their jobs or their employers, they don’t show up consistently, they produce less, or their work quality suffers and your customers suffer.
The good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time. The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to.
While there is a lot of talk and data around Millennials marketers seem to be confused by aging Boomers who, in 2017, are approaching half of the U.S. adult population and control a full 70 percent of the disposable income. By 2050, there will be 161 million 50-plus consumers, a 63 percent increase over 2010. Globally, the spending power of consumers age 60 and older will hit $15 trillion by the end of this decade, up from $8 trillion in 2010, according to research from Euromonitor.
How many times have you heard the expression “we need a deck…” ? This usually means countless hours of working on a Power Point presentation that is likely to be edited and reedited wasting your time while consumers and customers pass on your brand because you’re too busy creating a presentation. I have been in Power Point hell creating decks as long as 80 pages and it’s not fun. The worst seems to be when someone in the process decides to remove key data or insights. Here are some suggestions to market your Power Point internally and get your audience to come to the conclusions you want them to come to.
Mom Central Consulting surveyed over 900 Moms to understand the power of peer influence. From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom!