Social media is sooo over

over social mediaFred Wilson says “the social media phase of the Internet ended” in 2014.  In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson.  “Messaging is the new social media Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.” Continue reading »

How Google Works

41x1pBmfv0L._SY344_BO1,204,203,200_What’s different about today’s business environment – in what can be termed the “Internet Century”? Power has shifted to the consumer and entry barriers to almost every industry that exists have melted away. And within companies, individuals and small teams can have a massive impact. Continue reading »

The only thing consumers care about with a brand is their experience

UnknownAs consumers, our online lives are shaping how we behave in the offline world, and our short attention spans are no longer confined to the screens on our mobile devices. The convergence of digital and real world selves challenges brands to understand the new requirements of customers who flit freely through fashion, fads and friendships in real life, just as they do online. Continue reading »

Social Media: Look what you did!

UnknownDear social media: You came along and gathered millions of users around the world and shamelessly I thought I could use you as jus another advertising and promotional channel.  However, consumers had other ideas.  They wanted to use social media to take back the power brands had over them.  They wanted to use social media as a channel to voice complaints and tell other consumers why they shouldn’t do business with us.  What was I thinking? Continue reading »