Why are marketers ignoring consumers?

Data, big data, whatever you want to call it, is costing brands a lot of customers and leading to bad marketing. Too many brands are drowning in data that they can’t see their customers and they are losing prospects because they are afraid to get a cup of coffee without having big data to support their decisions.  Continue reading

Another nail in the coffin for programmatic ads?

Advertisers have long had strict rules about the placement of their brands. But the evolution of the automated digital ad business, including that of Facebook, Twitter and Google, has led to some distasteful situations for advertisers, including the placement of hundreds of their banner ads — including those of politicians — atop jihadi videos on YouTube.  Oooops. Continue reading