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A Contrarian's View of Marketing, Media and Branding
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Content: Just the facts please
Eyetracking research shows that users’ eyes are attracted by numbers in web content. Why? Because numbers usually represent facts. Users hunt for facts online, so factually rich content will attract readers and keep their attention. So then why is there so much “sales talk” within content that frustrates time constrained consumers ? Because too many brands [...]
Only 3% of consumers get “credible” info on brand social media pages
Let’s see the social media “experts” talk about this stat. According to an Adobe worldwide study only 3% of consumers in the US feel that brand social media pages are best for credibility. What was the top channel for credibility ? Family, friends and coworkers (59%), consumer forums and publications (43%) and branded (yes branded) [...]
10 evolving rules of digital marketing
Digital marketing is changing rapidly as consumers find new ways to consume digital content, use it to make purchase decisions and marketers try and interrupt them when they just want to connect with friends and family. Your digital marketing strategy has to be fluid to leverage the changing Internet environment. Here are my rules [...]
Maximizing the experience when the shopper is in the store
While the economy is turning the corner, shoppers seem to be staying the course – continuing with the thrifty shopping habits they adopted during the recession. However, increased consumer confidence is having a positive impact on the shopping behaviors of some specific shopper segments. Modest improvements include the stabilization of routine shopping trips following years [...]
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About Me
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
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Analytics is more than numbers. At its best it’s showing you opportunities and at its worst it add to confusion and polarizes an organization to inaction.
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Oncologists named Millennium most often as an up‐and‐coming company in the treatment of cancer (13% of mentions); Seattle Genetics and Sanofi followed.
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While it’s true that there are less medications being launched for the “mass market” TV advertising can still be an effective way to build awareness about medications and disease states. We just have to be able to measure that awareness and do a better job of understand when to spend more dollars to pull consumers into the brand rather than continue to air commercials, like Cialis, that...
Have you ever thought about writing an ebook or guest authoring on other sites?
I have a blog based upon on the same topics you discuss and would love to have you share some stories/information.
I know my readers would enjoy your work. If you’re even remotely interested, feel free to shoot me an e mail.