Comments for New Media and Marketing

Comment on When was the last time you saw a woman checking a product with her smartphone ? by When was the last time you saw a woman checking a product with … | Media Marketing

Mon, 20 May 2013 17:19:56 +0000

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Comment on Too much damn data ! What does it mean ? by Too much damn data ! What does it mean – New Media and Marketing « Media Marketing

Sat, 18 May 2013 10:15:15 +0000

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Comment on Marketing = common sense by Marketing = common sense | New Media and Marketing | Media Marketing

Marketing = common sense | New Media and Marketing | Media Marketing — Fri, 17 May 2013 16:57:44 +0000

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Comment on A marketers guide to the Millennium generation by A marketers guide to the Millennium generation | New Media and … | Media Marketing

Thu, 16 May 2013 06:38:42 +0000

[...] Originally posted here: A marketers guide to the Millennium generation | New Media and … [...]

Comment on A marketers guide to the Millennium generation by A marketers guide to the Millennium generation | New Media and … | Media Marketing

Thu, 16 May 2013 04:31:41 +0000

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Comment on Why data is not the new marketing currency by Why data is not the new marketing currency | New Media and … « Media Marketing

Wed, 15 May 2013 15:14:13 +0000

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Comment on As a marketer I could care less about Twitter’s or Facebook’s forecast by jennifer

jennifer — Wed, 15 May 2013 14:35:59 +0000

Let me follow up to address Twitter and Facebook specifically: Twitter allows you to contact anyone directly with your message. Finding a person’s direct email address or phone number is sometimes impossible. The power of this tool can be used in any realm of marketing for any industry. Facebook isn’t right for every business; but it is a great way, if nothing else, of humanizing a business.

Comment on As a marketer I could care less about Twitter’s or Facebook’s forecast by jennifer

jennifer — Wed, 15 May 2013 14:31:21 +0000

You sound like a potential client I met with yesterday. I’m sure salesmen and marketers were up in arms about the telephone at one time. I mean, how could anyone expect to get anything done without meeting face to face? Social media runs much deeper than you suggest. When used effectively, it is a way to reach many people directly, with your message. Furthermore, if you teach yourself how to do it, it’s the cheapest marketing on the planet. Doesn’t replace the offline stuff, to be sure, but it is the greatest thing to happen to marketing. Ever.

Comment on Why data is not the new marketing currency by richmeyer

richmeyer — Tue, 14 May 2013 23:24:23 +0000

Dan:

Could not agree more and very well said

Comment on Why data is not the new marketing currency by Dan Harris

Dan Harris — Tue, 14 May 2013 17:19:09 +0000

I agree with you. Data is not the new currency. Relevant, timely and actionable insights is the currency. The relevant insights you gain from the website and search data, from sales team engagement, from contact call center resolution, help desks and as you state above direct from the customer are extremely valuable. What you learn from the insights may impact how you bill a customer. It could change the way you deliver service and the relevant insights could lead to abandoning a one market segment and cause you to move to new market segments.

Data to me is an enabler. It’s the insights gained from all data and data points that creates real value.