Category Archives: Working in marketing

Building a world-class digital marketing team

LockKeyWhen it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to a Forrester study.  Among the biggest challenges organizations face in digital marketing is finding talented digital marketers. Continue reading

10 secrets that marketers never talk about

Marketing, is it an art or a science ?  MBA programs try and teach marketing with spreadsheets but it’s hard to quantify consumer purchase behavior because there really isn’t any one rational reason that consumers choose certain brands.   What I have also seen in my experience is that a lot of marketing people are really good at piling it on.  There are very few really great marketing people because most of them are more interested in their title or getting their names in the press than they are in moving brands forward.   Continue reading

Everything you learned about marketing is wrong

713644918_reality_check_xlargeLet’s be honest, what you learned in school about marketing is wrong.  They are wrong because they ignore the power of today’s consumer because of the Internet.  An angry consumer, or group of consumers, can take down a brand’s marketing campaign with a post in social media yet marketers still make stupid mistakes.
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What’s hurting marketing? Marketers

screenshot_404There is a lot of really bad marketing out there and with it a lot of wasted dollars.  Why? Two reasons, first marketers’ inability to translate data into actionable recommendations for THEIR brand and second hiring people who “fit in” rather than hiring people who are passionate about what they do. Continue reading

10 reasons there is bad marketing

badmarketingHave you ever watched a TV commercial and wondered “what in the hell were they thinking?” or been in a store and seen some really bad packaging or product placement ?  Despite the emphasis on ROI there is still a lot of marketing dollars being wasted on things that don’t add value to the brand or customers.  I would even go as far to say there is still way too much emphasis on the “business of marketing” instead of on customers.  Here is my list of why there is still so much bad marketing. Continue reading

Working in marketing: Power Point hell?

badprHow many times have you heard the expression “we need a deck…” ?  This usually means countless hours of working on a Power Point presentation that is likely to be edited and reedited wasting your time while consumers and customers pass on your brand because you’re too busy creating a presentation.   I have been in Power Point hell creating decks as long as 80 pages and it’s not fun.  The worst seems to be when someone in the process decides to remove key data or insights.  Here are some suggestions to market your Power Point internally and get your audience to come to the conclusions you want them to come to. Continue reading