Not too long ago I was contacted by a marketing VP who was having a problem finding “good marketing people” as opposed to “qualified marketing people”. The job descriptions were all sent to HR but as he soon found out “job descriptions don’t provide enough information to recruit good candidates”. Continue reading
When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to a Forrester study. Among the biggest challenges organizations face in digital marketing is finding talented digital marketers. Continue reading
So Verizon has purchased Yahoo and in all likelihood major layoffs will follow. However, one person that won’t have to worry is the soon to be ex-CEO, Marissa Mayer, who could leave with a package valued over $50 million. Continue reading
“Today I had the choice of doing something important that no one would ever realize… or doing something that would seem like an accomplishment. So I attended meetings until I could no longer appreciate the difference” – Dilbert Continue reading
Marketing, is it an art or a science ? MBA programs try and teach marketing with spreadsheets but it’s hard to quantify consumer purchase behavior because there really isn’t any one rational reason that consumers choose certain brands. What I have also seen in my experience is that a lot of marketing people are really good at piling it on. There are very few really great marketing people because most of them are more interested in their title or getting their names in the press than they are in moving brands forward. Continue reading
Let’s be honest, what you learned in school about marketing is wrong. They are wrong because they ignore the power of today’s consumer because of the Internet. An angry consumer, or group of consumers, can take down a brand’s marketing campaign with a post in social media yet marketers still make stupid mistakes.
There is a lot of really bad marketing out there and with it a lot of wasted dollars. Why? Two reasons, first marketers’ inability to translate data into actionable recommendations for THEIR brand and second hiring people who “fit in” rather than hiring people who are passionate about what they do. Continue reading
Have you ever watched a TV commercial and wondered “what in the hell were they thinking?” or been in a store and seen some really bad packaging or product placement ? Despite the emphasis on ROI there is still a lot of marketing dollars being wasted on things that don’t add value to the brand or customers. I would even go as far to say there is still way too much emphasis on the “business of marketing” instead of on customers. Here is my list of why there is still so much bad marketing. Continue reading