Three quarters of marketing strategies and ad campaigns under-performed during 2014 as new research claims they failed to deliver the positive business results – increased sales, greater market share, sales prospects or conversions – that management had expected. This is news?
How do I describe what I do on my resume and LinkedIn? The best way is as a Digital Marketing Technologist. Here’s why..
It should come as no surprise to anyone that senior management is demanding more accountability from marketers. Even though, for some companies, profits are at record levels other brands are struggling to get and keep fickle consumers. Marketing, at its heart, is still about getting consumers to purchase your product. What has changed is that consumers have too many devices and have the attention span of someone with a severe case of ADD.
In an age where it’s harder to attract and retain profitable customers, marketers are being asked to clearly demonstrate the value of their marketing efforts. Still, only 1/4 of marketers can answer the question, “What is marketing’s impact on the business?” Is this a case of bad marketing, bad marketers or a little bit of both?