Expanding on my post from yesterday on 2014 marketing predictions here are some additional predictions.
By now most brands are well into the process of budgeting and planning for 2014. According to various research reports that I have read the number one priority for marketers is showing a clear line between ROI and marketing tactics (budget). As much as I love the challenge and opportunities of digital marketing, however, adding [...]
The research findings are consistent: senior executives want proven ROI from marketers. This is not only the new mandate for marketers it applies to agencies as well. (78 per cent) CEOs do not trust their advertising and media agencies to create effective campaigns because they have lost faith in their ability to deliver performance-driven results, [...]
According to Silicon Angle: Marketing budgets are increasing to cover technologies that analyze market trends. A survey of marketing professionals showed that several organizations plan to fully adopt technology for customer relationship management, digital marketing, database marketing and marketing automation. Seventy-one percent of CMOs have total responsibility for choosing and managing marketing technology providers. These [...]
According to an online survey among a total of 1,000 US marketers 76% of marketers think marketing has changed more in the past two years than the past 50. Gee, ya think ? More findings indicate that marketers express doubt about their skills, effectiveness and ability to measure impact, marketers are not confident in their digital [...]