A Contrarian's View of Marketing, Media and Branding
The media discourse around moms often casts them as the victim and emphasizes the stress, pressure, necessary compromises and occasional failings. Whilst the majority of moms would agree that being a mother brings considerable challenges, it is important to celebrate the successes and leadership of modern moms. Research, by McCann, uncovered a global group of [...]
The biggest fear for marketers right now is not budgets, it’s how to implement a multichannel marketing strategy and determine which marketing channels produce the best ROI. Along with big data multichannel marketing is becoming more of a buzz word than a reality. However when ideas become complicated it’s best to simply the thesis [...]
There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”. The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wants to know why such a risky approach to innovation works so well. He feels that company “courts risk in [...]
Yesterday I had a long talk with a CPG senior executive about marketing. One of his biggest complaints was “why in the hell should I care about Facebook’s or Twitter’s sales forecast ? What does that have to do with MY business ?”. He explained that while they are using social media he is still [...]
According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new product for the first time, and the most effective methods are: consumer reviews and articles, free shipping, and free samples. They look for this content [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
Pharmacists may suggest alternate medications to patients who either complain about co-pays or medications side effects. Remember that some pharmacists can and will call a patients physician to get their Rx changed.
If the reality is that your M L R teams are limiting your digital marketing you can either fold up and work within their confined thinking or you can be a change agent to win them over. The choice is yours..
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
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