Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the use of technology.
The results of the What Women Want: 2016 survey, demonstrate that women are focused squarely – and equally – on improving both personal and financial health in 2016. In fact, nearly two-thirds of respondents (63%) said they anticipate increasing their focus on personal financial management in 2016, and more than half (51%) declared they would rather hire a fitness trainer or nutritionist than a financial advisor, interior decorator or personal shopper in the year ahead. Continue reading
“Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought,” said Influenster president and co-founder Elizabeth Scherle. Is this really true? Yes and no. Continue reading
The Internet has become a 24-7 activity. More than half of survey respondents say they are connected nearly every waking hour. Is it to kill time endlessly surfing the Web? Hardly. Women are CEO’s of their family and use smartphones and the Internet to help them manage their families.
Mom Central Consulting surveyed over 900 Moms to understand the power of peer influence. From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom! Continue reading
The “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 women nationwide, this report uncovers how women are feeling about everything from family finances and disposable income to how they are using digital and social media to browse and “window shop.” This is the second quarterly release of data designed to help marketers better understand buying habits and forecast trends of American women. Continue reading
Male and female decision-making is very different. When it comes to shopping, men have very technical needs and want instant fulfillment. Need a pair of jeans? I’m off to Gap. Women want endorsement and confidence through conversation. They look at practical, aesthetic considerations and make lifestyle choices. Buying a sofa? Men shoppers look at functionality. Continue reading
Millennial moms are a large segment with huge spending power, according to Baby Center. They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending. 83% of new moms are Millennial moms. Continue reading