Women and Moms

81% of Moms read 5+ blogs per week

mom onlineMom Central Consulting surveyed over 900 Moms to understand the power of peer influence.   From searching for reviews online to asking friends for personal feedback, consumers look to peers for advice before making everyday purchases. In a culture where recommendations are shared through more and more channels every day, we wanted to understand which ones mattered most, especially to Mom! Continue reading »

Almost 90% of women use PC/laptop/mobile as most frequent tool for product research

6935_60307110841The “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index” provides context and insight into the key drivers of shopping and purchasing from a woman’s perspective. Taken from a survey of over 2,000 women nationwide, this report uncovers how women are feeling about everything from family finances and disposable income to how they are using digital and social media to browse and “window shop.” This is the second quarterly release of data designed to help marketers better understand buying habits and forecast trends of American women. Continue reading »

It’s women, it’s always been about women

UnknownMale and female decision-making is very different. When it comes to shopping, men have very technical needs and want instant fulfillment. Need a pair of jeans? I’m off to Gap. Women want endorsement and confidence through conversation. They look at practical, aesthetic considerations and make lifestyle choices. Buying a sofa? Men shoppers look at functionality. Continue reading »

Women: CEO’s of the household

The Internet has become a 24-7 activity. More than half of survey respondents say they are connected nearly every waking hour. Is it to kill time endlessly surfing the Web? Hardly.  Women are CEO’s of their family and use smartphones and the Internet to help them manage their families.


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Millennial Moms Matter

screenshot_14Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms. Continue reading »

Women love technology

women_social_media_consumersA poll released today by the Huffington Post and Real Simple finds that technology plays an essential — though complicated — role in women’s lives.  Women are so reliant on their devices that 69 percent of those polled sleep with their smartphones in their bedrooms, 68 percent keep them close by during dinner, 76 percent look at them at least once an hour, and of those women, almost half peek every 15 minutes or more. (Given those numbers, perhaps it’s not surprising that almost half say they would rather go a month without sex than a month without their phones.) And yet 80 percent of respondents are conflicted enough about social media that they have considered leaving Facebook, Twitter, or another platform at some point. Alarmingly, the poll found that women are so tied to their phones that three out of four admit they have texted while driving. Despite all of the evidence to the contrary, only 27 percent of respondents say they are addicted to smartphones and social media. Continue reading »

How Marketers Can Better Connect With Women Today

connectinwithwomenBased on a study done by Insights In Marketing, LLC’s i-on-Women team, “Only 9 percent of women feel as though marketers are effectively marketing to them.” With women having tremendous personal purchasing power and being highly influential over the purchases made by the men and children around them, this shows that there is a big opportunity for marketers to adjust their game and do a better job in selling to females. At stake is billions in future revenue. With that in mind, here are a few tips to consider when marketing to women today. Continue reading »

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