Category Archives: Twitter

Twitter: The bubble bursts

twitterYesterday’s release noted that Twitter now has 241 million monthly active users (MAU), up from 232 million in Q3 2013. That’s quarterly growth of just 3.88 percent. In other words: rubbish. The total number of times users viewed their timeline (Twitter’s news feed and core product) declined from the previous quarter for the first time ever. While advertisers may look at Twitter for increasing reach consumers are turning off. Continue reading

Twitter’s Value to Marketers ?

Angry-Twitter-BirdAccording to a new survey and associated report penned by Forrester analyst Nate Elliot, only 55 percent of Twitter marketers say they’re “satisfied with the business value they achieve” from the platform. Apparently that’s low compared to other established online marketing channels like search, email, mobile, and online display.  “Twitter’s success as a Marketing channel is not yet guaranteed,” the Twitter report, released Tuesday says. “Twitter’s devoted user base and broad mainstream awareness have given it the opportunity to court marketers. But the company’s viability as a marketing channel has yet to be proven.” Continue reading