According to the Times “Facebook still sees itself as the bank that got robbed, rather than the architect who designed a bank with no safes, and no alarms or locks on the doors, and then acted surprised when burglars struck”. Continue reading
Despite all the reports of fake news, fake Russian ads, and the overall abuse of its platform, Facebook has repeatedly refused to admit it’s a media company. Facebook announced a change to its News Feed algorithm that will keep posts from news publishers and brands out of your feed. This means more stuff in your feed from mom, dad, and your close friends, and fewer whacky videos, news articles, and memes. Continue reading
The engagement ratio per brand — or average interactions per post per brand per 1,000 followers — decreased on Instagram (by 25.85%), Facebook (by 8.27%), and LinkedIn (by 7.6%). On Twitter, the engagement ratio per brand increased slightly, up 1.08% across the first half of 2016. And yet for some stupid reasons brands continue to invest in social media? Continue reading
The share of Americans who use social media as their primary source of political news and information is rising fast but remains relatively small . Only 14 percent of American adults reported that social media was their most important source of news for the 2016 election. On the other hand, 57 percent of American adults said that TV (cable, network or local) was their most important source. And yet when it comes to branding reserach companies like Kantar Millward Brown insist that brands need to use social media as a marketing channel. Continue reading
Social media is a mechanism for capturing, manipulating and consuming attention unlike any other yet they refuse to acknowledge their power and influence over consumers. Adults in the US spend about 20 hours on the top three social media apps a month . Overall, Americans touch their smartphones 2,600 times a day with the heaviest users double that. Content is looked at for a few seconds, but Facebook doesn’t care as long as they can be your “daily fix” of likes and comments.
Social media sites are just another media channel, but the executives of the top three social media sites are in denial after failing the public.
Marketers should be reaching out to brand advocates on social media and asking them to become permanent brand ambassadors. These brand ambassadors can be a great asset to any marketing initiative, but they have largely gone ignored.
The Beatles were arguably the best band in music. Their music lives on but if you really follow the band you can learn some valuable lessons that can be applied to our business.