Social media is sooo over

over social mediaFred Wilson says “the social media phase of the Internet ended” in 2014.  In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson.  “Messaging is the new social media Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.” Continue reading “Social media is sooo over”

The most powerful and trusted content by shoppers

The most powerful and trusted content by shoppers

screenshot_435According to bazaarvoice: The voice of the consumer continues to rise as the most powerful and trusted content by shoppers. It’s the next wave of feedback and innovation. As a result, consumer- generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between people and businesses.

Continue reading “The most powerful and trusted content by shoppers”

Has facebook peaked?

Has facebook peaked?

3-mediaadvertisingThere is no doubt that users spend a lot of time on Facebook, especially compared to other social media sites, but there seems to be some ripples with the number one social media site.   In the past few months, Facebook has quietly shifted into crisis mode. According to The Information, “original broadcast sharing”–i.e., posts consisting of users’ own words and images–fell 21 percent from 2014 to 2015, contributing to a 5.5 percent decrease in total sharing. Continue reading “Has facebook peaked?”

Do consumers really want to talk with bots?

Do consumers really want to talk with bots?

09well_dog-superJumboFacebook said it is working with more than two dozen companies on a new initiative aimed at turning its Messenger app into a hub for shopping, news and entertainment. But while Facebook tries to lure brands back to the site, perhaps they should ask consumers is they really want to talk to a bot as opposed to a real person? Continue reading “Do consumers really want to talk with bots?”

10 Reasons for social media marketing’s demise

GoodbyeThe good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. Continue reading “10 Reasons for social media marketing’s demise”

Branded websites trusted more by consumers

trustinadsAs marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance
is the holy grail of a successful campaign. In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact.  While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands . Continue reading “Branded websites trusted more by consumers”