Social media is a mechanism for capturing, manipulating and consuming attention unlike any other yet they refuse to acknowledge their power and influence over consumers. Adults in the US spend about 20 hours on the top three social media apps a month . Overall, Americans touch their smartphones 2,600 times a day with the heaviest users double that. Content is looked at for a few seconds, but Facebook doesn’t care as long as they can be your “daily fix” of likes and comments.
Social media sites are just another media channel, but the executives of the top three social media sites are in denial after failing the public.
Marketers should be reaching out to brand advocates on social media and asking them to become permanent brand ambassadors. These brand ambassadors can be a great asset to any marketing initiative, but they have largely gone ignored.
The Beatles were arguably the best band in music. Their music lives on but if you really follow the band you can learn some valuable lessons that can be applied to our business.
Marketers think they are effective at customer engagement, but consumers think they could do better. Data shows that while marketers see the value and importance of consumer and customer engagement, they simply aren’t hitting the mark.
Social media marketing is dead. One of the primary justifications for marketers’ continued obsession with social media is the belief that online “conversations” about a brand are an indication of real-world consumer interest in the brand. Continue reading
Facebook, the Holy Grail, of social media is a monster. Not only were they pawns in the last election their ads and integrated posts can be a disaster for brands. The more I learn about facebook, the more I am telling clients to beware. Continue reading
Facebook continues to grow in users and time on site. Why? Because facebook has essentially replaced RSS feeds as a source of information. Continue reading