Social media is defined by users

imgresThere is quite a discussion over at LinkedIn about the business social media platform.  Some people are saying that LinkedIn is RIP because posts are more general in nature and one woman even said that guys have been “hitting on her” via messages.  What we are forgetting is that social media platforms are defined by users, not by the brand. Continue reading “Social media is defined by users”

Social media is sooo over

over social mediaFred Wilson says “the social media phase of the Internet ended” in 2014.  In a post looking back at what happened in 2014, he says social media is pretty much dead. Messaging apps have replaced social media apps, says Wilson.  “Messaging is the new social media Families use WhatsApp groups instead of Facebook. Kids use Snapchat instead of Instagram. Facebook’s acquisition of WhatsApp in February of this year was the transaction that defined this trend.” Continue reading “Social media is sooo over”

The most powerful and trusted content by shoppers

The most powerful and trusted content by shoppers

screenshot_435According to bazaarvoice: The voice of the consumer continues to rise as the most powerful and trusted content by shoppers. It’s the next wave of feedback and innovation. As a result, consumer- generated content (CGC) has grown and expanded into different types of content: photos, videos, questions, chats, and more. Moving well beyond traditional word-of-mouth marketing, CGC has transformed into a powerful, trusted, and essential form of communication between people and businesses.

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Has facebook peaked?

Has facebook peaked?

3-mediaadvertisingThere is no doubt that users spend a lot of time on Facebook, especially compared to other social media sites, but there seems to be some ripples with the number one social media site.   In the past few months, Facebook has quietly shifted into crisis mode. According to The Information, “original broadcast sharing”–i.e., posts consisting of users’ own words and images–fell 21 percent from 2014 to 2015, contributing to a 5.5 percent decrease in total sharing. Continue reading “Has facebook peaked?”