Category Archives: Social Media

The myth of social media marketing

bigstock-Myth-stamp-63032431-700x467Just stop, please!  Every week I see a post on LibkedIn about how Instagram or other social media channel is going to add sales dollars to brands and products.  Well, here is a some cold water “people don’t want brands on social media unless they want to complain and believe me there are a lot of very grumpy, pissed off consumers out there. Continue reading

The sad attraction to phony social media experts

screenshot_82There was quite a debate on LinkedIn around a post by Gary Vaynerchuk, the self promotional social media marketing expert who continues to be worshipped by fart sniffing marketers who are too ignorant to understand how to market their products.  Now that social media marketing is all but defunct, he continues his down the path to self importance. Continue reading

The era of hashtag activism

The dark side of social media is something called “hashtag activism”. Hashtag activism,” allows people to do little more than hit “post” and feel as though they’ve made an impact on brands.  Some brands, like Starbucks, understand how to fight back against hashtag activism, but other brands and people are so afraid that they will retreat in their caves and things to apologize for everything including changes in the weather. Continue reading

Branded websites trusted more by consumers

trustinadsAs marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance
is the holy grail of a successful campaign. In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact.  While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands . Continue reading

Social media marketing: A sucker born every minute

pt-barnum-quote-theres-a-sucker-born-every-minuteHow bad has social media marketing become?  Facebook is now becoming an ad platform and will place ads on non-facebook sites.  Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and Twitter have fallen.  So where are the social media experts now? Continue reading