Category Archives: Social Media

Are brands really relevant today?

irreleIt seems that over the last few years, with the rise of social media, branding is being redefined over and over.  While some brands do very well (Apple, Trek Bikes, Subaru,Starbucks) other brands are struggling to stay relevant to empowered consumers. So what does it take for a brand to stay relevant today? Continue reading

Focus on your branded website, not social media

iStockForrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at number five.   While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Continue reading