Social Media

Why Oreo’s Social Media Strategy Works

oreo-superimportanttest-1-e1414684587279The Influence Marketing Group recently posted an article entitled “Why Brands Should Stop Idolizing Oreo’s Social Media Strategy”.  One of their key points is that “consumers are longing for permanence. In a fast paced world where pithy 140 character observations are almost instantly forgotten or even ignored in the first place, consumers don’t want more disappearing content.”  I would argue that in todays information overload world consumers don’t have the time to remember your social media marketing and that social media is needed to keep the momentum of your marketing moving forward. Continue reading »

Millennial Moms Matter

screenshot_14Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms. Continue reading »

Social media still difficult for marketers to quantify ROI

screenshot_1813Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.   Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their business at all. Continue reading »

Social media’s value in consumer insights

More and more companies are adding people with titles like “Manager of consumer insights” or “customer insights specialist”.  However too many of these positions are nothing more than a renaming of market research people and departments that still rely on old market research methodology to gain insights from consumers who, by the time the insights are analyzed and acted on, have moved on to competitors products.  Consumer  insights people have to be able to two things very well identify key insights but more importantly ensure the organization acts on those insights with speed and quality without weeks and months of meetings and Power Points. Continue reading »

Is your brand social media worthy ?

short attention spanThe ‘purchase funnel’ is no longer relevant. Customers are experiencing your brand everywhere. That audience is drawn into an experience, a brand, or a product when a social experience is present. The next era of marketing centers on facilitating brand-relevant social experiences to any digital touchpoint.  But is this true for every brand and product ?  My belief is no, it’s not. Continue reading »

The myth that consumers want a relationship with your brand

mythsocmediaOK, I have had enough of it.  The idea that consumers really want a relationship with 99% of brands is pure bull spread by social media experts who are waiting to pounce on companies that feel that social media is going to lead them to sales and profits.  Well, I don’t mean to throw salt on the wound, but that’s not going to happen anytime soon. Continue reading »

Stupid is as stupid does: never abandon your branded website for social media

One of the negative things about the Internet is that it gives every Bozo a voice (including me), but marketers have to be able to understand what is pure bullshit and what applies to their brand, company and target audience.  The lastest bit of stupidity comes from someone who wrote an article called “Four Reasons to Jettison the Traditional Website and Go Social”.  This “article” was so off base and full of bullshit that I had to take a blood pressure pill to ensure that I could read it without yelling out “no, no, no..you idiot !Continue reading »

The bottom line on social media ROI

bottom lineHow many articles do we have to read about social media marketing ROI before marketers realize that you can’t measure the ROI on every conversation?  The truth is that many marketers have to justify their budgets because company executives are used to cutting “expenses” to improve bottom line results and because too many agency people and “experts” have over sold social media as a golden path to increased sales.

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