A Contrarian's View of Marketing, Media and Branding
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ?
73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing strategies and campaigns they deploy grow their organizations top line in terms of more customer demand, more sales, more prospects, more conversions or [...]
According to The Harvard Business Review “It has become increasingly clear that with the proliferation of new platforms, no person or company can become the master of them all. Nor should they. The harder decision is figuring out which ones you should prioritize, and which ones you should scrap. Establishing ROI has always been the [...]
When it comes to social media too many brands have not learned the lessong that a hundred fully engaged fans are better than a thousand unengaged fans. The key to a successful fan page is to have fun with it. Start conversations. Be a resource for people. And most importantly, focus on the fans. It’s [...]
Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing. They read some data about how mobile spending is increasing and without thought they say “we have to get into mobile”. The fact is that you can have all the nice looking data charts and points you [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ?
Today brand marketers have to recognize that we’re dealing with groups of empowered consumers or business customers that have the ability to ignore our brand messages, recast them to suit our own needs or perceptions, and also the ability to “broadcast” them to other potential prospects and customers well ahead of our own attempts to [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
dick cheney "smiling"
It’s been said that Millennials want to change the workplace and I can see why. It’s more important to know that you left your mark on a business and actually did something than to come in everyday and just do “work”. If an executive in your company says he wants change beware that when you start to implement change he will be there to have your back.
Stephen cannot have hit the nail on the head more soundly but social media “experts” and social media analysts who have never developed or implemented a social media marketing program would have you believe otherwise. A comment on this BLOG by a reader said something which stroke a chord with me; “you can have all the data you want but if you don’t use common sense with your marketing...
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