ROI

Social media still difficult for marketers to quantify ROI

screenshot_1813Social media is taking up a bigger portion of marketing budgets, but few companies said they have been able to quantitatively measure its impact.   Despite the increasing investment in social media, it’s still difficult for marketers to quantify their return on investment. Only 15% of marketers in the study said they can show the impact of social media on their businesses using quantitative approaches, while 40% of marketers can only demonstrate the impact qualitatively. Nearly half of marketers said they haven’t been able to demonstrate the impact of social media spending on their business at all. Continue reading »

Advertising is NOT dead

notdeadOK, I’m a new media person and love digital marketing, but let’s make one thing clear “traditional advertising is not dead”.  While more brands are shifting dollars to digital they may be making a huge mistake as consumers just don’t have time to go to every website that strikes their interest. Continue reading »

The bottom line on social media ROI

bottom lineHow many articles do we have to read about social media marketing ROI before marketers realize that you can’t measure the ROI on every conversation?  The truth is that many marketers have to justify their budgets because company executives are used to cutting “expenses” to improve bottom line results and because too many agency people and “experts” have over sold social media as a golden path to increased sales.

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Social media spending to increase without ROI

realy?According to “Work horses and dark horses: digital tactics for customer acquisition” social spending is set to increase, but we discern some buying on faith with social. More marketers plan to spend more on social media marketing than any other digital tactic. But when we asked marketers to describe their perceptions of social media marketing, more marketers agreed with the statement “It is difficult to prove ROI for social media marketing” than with any other statement. Stupid is as stupid does.

Marketing has been too undisciplined

Marketing can be downright self-indulgent.  Too many marketers are still caught in the “business of marketing” and by that I mean that they love the eye candy too much and the press releases that mention their names so they can add a nice line item on their resumes.  According to Sean DuffyCEOs need to hire competent CMOs. These CMOs need to be able to explain their approach to marketing, be held accountable to marketing objectives and be able to show a result for their investments.” I could not agree more. Continue reading »

How much time and effort are being diverted trying to prove ROI ?

Does it ever stop ?  The never ending chase of marketers to prove ROI for everything they do is draining the life out of marketing and wasting time and money.  If marketers spent 50% of the their time on understanding what makes a consumer a customer rather than trying to prove ROI they would be a hell of lot more successful.  It seems, however, that management wants to understand why marketers are spending so much money and that every dollar they spend is driving ROI.  A lot of executives know the cost of everything but the value of nothing. Continue reading »

92% ignore at least one type of ad

online advertising relevancePOST SUMMARY: Fully 92% of Americans ignore at least one type of ad, including: Online – 82% Television – 37% Radio – 36% Newspaper – 35%.  The online ads Americans are most likely to ignore included: online banner ads (73%), followed by social media ads (62%), and search engine ads (59%). The highest wage earners, those with a household income of $100k+ per year, were statistically more likely than those households making less than $50k per year (86% vs. 78%, respectively) to say they ignore online ads. Continue reading »

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