A Contrarian's View of Marketing, Media and Branding
The Society of Digital Agencies has produced a great report and here are some excerpts; The social web does an amazing job of sniffing out and calling out lies in seconds. It is a losing game for brands to even try to “get over” on consumers. But true honesty is not just the absence of [...]
When people raise their hand to talk to you on social media they want to talk to someone who is your brand not someone who works for an agency that represents your brand. Genuine and honest two way social media conversations happen when a brand understands what consumers want and need and they provide real [...]
Marketers waste more money on search engine marketing than any other online marketing tactic despite new research that indicates that over 70% of clicks are on organic search results. They will purchase keywords but will not measure the ROI with cost per targeted action or cost per conversion. Some agencies that conduct search campaigns for [...]
It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not executing in real-time. It appears that this digital divide is due, in large part, to two key challenges observed in this research, namely: Overwhelming Complexity [...]
Here are some great charts on digital marketing that have appeared throughout the Web in the past few months. Here are some of the best that I wanted to share with my readers so that we all become better digital marketers.
Spending on social marketing continues its upward trend. CMOs say their firms currently spend 6 percent of their marketing budgets on social media promotions, but that figure will triple to 18 percent over the next five years. These encouraging results come from the CMO Survey, a nationwide poll of chief marketing officers (CMOs) conducted twice [...]
According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new product for the first time, and the most effective methods are: consumer reviews and articles, free shipping, and free samples. They look for this content [...]
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing. They read some data about how mobile spending is increasing and without thought they say “we have to get into mobile”. The fact is that you can have all the nice looking data charts and points you [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
If the reality is that your M L R teams are limiting your digital marketing you can either fold up and work within their confined thinking or you can be a change agent to win them over. The choice is yours..
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.”
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