Mobile Marketing

Desktop PC’s rule web surfing time

ooopsWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period. The digital media pie continues to get bigger and Americans engage with screens during more occasions throughout the day than ever before.

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Sorry, but desktops still rule eCommerce

images75% of all eCommerce orders are with desktops, not mobile, according to Custora.  While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop vs. using a mobile device from a consumer standpoint. Continue reading »

Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading »

Mobile only 4% of ecommerce sales

adbottomlineWhile mobile accounts for 15% of site traffic, ShopVisible’s retail data shows that only 4% of orders are placed from these devices. This supports the notion that mobile users are looking for an easy experience when visiting a site from their device; however, even though they are increasingly browsing from these devices, they still tend to transact more in a traditional web experience. Mobile users do behave differently, even on sites that are optimized, and conversion will likely always be lower than desktop or tablet traffic; however, when mobile users do purchase, the Average Order Value stays consistent with that of an order placed via Desktop.  Continue reading »

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