There is a belief that a compelling message and great content, inbound marketing, is going to magically lead to digital marketing success but that is wishful thinking by vendors who are trying to sell you their inbound marketing solutions. “Creating marketing people Love” message is just not credible. Before you get your bowels in a snit let me explain.
By now most brands are well into the process of budgeting and planning for 2014. According to various research reports that I have read the number one priority for marketers is showing a clear line between ROI and marketing tactics (budget). As much as I love the challenge and opportunities of digital marketing, however, adding more dollars for digital marketing may not be the best or smartest move. Here are my predictions for 2014….