A Contrarian's View of Marketing, Media and Branding
It’s no shock that women and men act differently online, just as they do in real life. While men are early adopters of new technology, when it comes to today’s Social Web, women are at the forefront. While the trends indicate both sexes are using Social Media in huge numbers, Bloomberg BusinessWeek found that women far outpace [...]
Building an online marketing strategy is overwhelming. Many companies know that they desperately need a better online presence, but they don’t have any idea where to begin. To make matters worse, Google frequently changes its algorithm, so tactics that you read about two weeks ago might be frowned upon today. Additionally, search engines are starting [...]
Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face to face interactions when communicating online. It is important that your do not forget that the importance you place on connecting with your customers offline [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing. They read some data about how mobile spending is increasing and without thought they say “we have to get into mobile”. The fact is that you can have all the nice looking data charts and points you [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
There are a lot of free reports available via the Internet. Some of them have great information, if they’re not a sales brochure is disguises, but who the hell has the time to read all these reports when most marketing executives just want the bottom line and “what’s in it for me” summary ?
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.”
Multichannel marketing can be a huge challenge for pharma marketers but there are also a wealth of opportunities. The objective is to ensure that all channels are fully integrated and working towards your brand objective. Some channels are more important than others but only through good research can we really become masters of great multichannel marketing.
dick cheney "smiling"
Let’s keep in touch