Though marketing and public relations are generally divided as tasks and not taken together, as time goes on, and business-consumer relations become more transparent, the two disciplines become more and more interrelated and inseparable. By coordinating marketing and PR efforts, companies can gain access to a whole world of consumer information and insights.
Based on a study done by Insights In Marketing, LLC’s i-on-Women team, “Only 9 percent of women feel as though marketers are effectively marketing to them.” With women having tremendous personal purchasing power and being highly influential over the purchases made by the men and children around them, this shows that there is a big opportunity for marketers to adjust their game and do a better job in selling to females. At stake is billions in future revenue. With that in mind, here are a few tips to consider when marketing to women today.
Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face to face interactions when communicating online. It is important that your do not forget that the importance you place on connecting with your customers offline should also transfer to the online world. All too often, I see some simple mistakes that can really damage your company’s reputation in the social media world. Here is a rundown of social media mistakes that are simple to rectify but can have a devastating effect on your reputation if you do not stop them now!
It’s no shock that women and men act differently online, just as they do in real life. While men are early adopters of new technology, when it comes to today’s Social Web, women are at the forefront. While the trends indicate both sexes are using Social Media in huge numbers, Bloomberg BusinessWeek found that women far outpace men.
Building an online marketing strategy is overwhelming. Many companies know that they desperately need a better online presence, but they don’t have any idea where to begin. To make matters worse, Google frequently changes its algorithm, so tactics that you read about two weeks ago might be frowned upon today. Additionally, search engines are starting to pick up on various signals, such as a brand’s social media activity. Google Plus, especially, influences a website’s ability to rank because links within posts are “followed,” meaning they can actually rank online.