A Contrarian's View of Marketing, Media and Branding
According to an article this AM on Quartz: When users visit a search engine, they are often in the mood to spend money. They may be researching a purchase or searching for local merchants. Other than seeking news or satisfying basic curiosity, almost all the uses of search are a prelude to an exchange of [...]
Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars. However, can they strike the right balance of user wants and needs with advertisers who more and more want to interrupt us while we [...]
![facebook-addiction-pill-650x283[4]](http://www.newmediaandmarketing.com/wp-content/uploads/2012/11/facebook-addiction-pill-650x2834-120x120.jpeg)
Imagine being asked your name, address and eMail address when you purchase something at brick and mortar retailers ? It’s bad enough they sometimes ask us for our zip codes does Facebook really believe that consumers are going to surrender their eMail addresses when they make purchases ? P L E A S E
An article entitled “Facebook ROI: Staggering New Statistics” would suggest that brands and marketers rush out to give facebook more money and develop facebook pages. To this I say “bullshit” ! This is the propaganda that marketers should just disregard and throw in the trash where it belongs.
According to Fast Company “for far too long marketers focused on maximizing fan count instead of maximizing fan engagement, and now we’re paying the price–to the tune of users who block all of your page’s updates.” Even though marketing is evolving and moving away from quantity to a quality model too many brands have KPI’s [...]
What happens when you’re a social media site that thinks they can do no wrong and lectures brands that they “don’t know how to use social media marketing?” The answer is that agencies and brands start to question the value of your site even if you have 1 billion users.
There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”. The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wants to know why such a risky approach to innovation works so well. He feels that company “courts risk in [...]
Yesterday I had a long talk with a CPG senior executive about marketing. One of his biggest complaints was “why in the hell should I care about Facebook’s or Twitter’s sales forecast ? What does that have to do with MY business ?”. He explained that while they are using social media he is still [...]
According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new product for the first time, and the most effective methods are: consumer reviews and articles, free shipping, and free samples. They look for this content [...]
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
Pharmacists may suggest alternate medications to patients who either complain about co-pays or medications side effects. Remember that some pharmacists can and will call a patients physician to get their Rx changed.
If the reality is that your M L R teams are limiting your digital marketing you can either fold up and work within their confined thinking or you can be a change agent to win them over. The choice is yours..
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
Let’s keep in touch