There is a lot of hype around mobile and although it’s still growing the majority of consumers (72%) still are using PC’s to shop according to Custora real-time analytics.
The hype machine around mobile shopping is in high gear as agencies see opportunities to “milk” clients budgets for mobile apps that consumers don’t use or want. It is claimed, for instance, that 79% of smartphone owners use them to shop. Really? Not according to some research from Hall and Partners. Here are some key [...]
In case you missed the Samsung Galaxy III already surpassed the 30-million sales mark since its May release even though Apple is trying to turn the screws on Samsung and ban the phone. In addition nearly 1 in 10 online shoppers used an iPad to browse Black Friday deals, with the tablet overtaking the iPhone as [...]
US shoppers once again took advantage of early promotions this holiday season, driving a 17.4 percent increase in online sales Thanksgiving Day. This increase set the stage for 20.7 percent growth on Black Friday. The biggest surge came from mobile consumers, with sales reaching 16.3 percent, led by the iPad. This data is the result [...]
Google teamed up with market research organization Ipsos OTX to conduct an online survey of 1,500 holiday consumers. What they found was that the borders between online and offline shopping are disappearing. According to the study, 51% of surveyed consumers intend to research a product online and visit the store to buy it; 32% plan on [...]
Capgemini’s new “Digital Shopper Relevancy” research report Studies shopping behavior online. Over the past decade they have surveyed tens of thousands of consumers around the globe as part of our “Consumer Relevancy” and “Future Consumer” research programs. The research helps uncover the many faces of today’s technology- enabled shopper and demonstrates that shoppers are no [...]