Category Archives: eCommerce

Behind mobile hype: Insights

unknownBlack Friday suffered another blow this week after early deals and online shopping robbed the event of many brick-and-mortar customers. Online sales surged 14 percent on Thanksgiving , according to Rakuten Marketing, and websites such as Target.com had their biggest day ever during the holiday. Smartphones and tablets have made it easier for consumers to shop from the couch, and many more of them are now doing just that. Mobile purchases made up 41 percent of e-commerce orders on Thanksgiving, up from 37 percent last year,  Rakuten found.  However, what’s been lost in all this is that desktops still rule. Continue reading

The Internet is broken

broken_promises_by_herrfousYou would think, that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should be a great one. However, too many sites are still not optimized for mobile and the experience of trying to share content works “most of the time” but not all the time. Continue reading

Websites more important than social media for conversion

Capgemini’s“Digital Shopper Relevancy” research report Studies shopping behavior online. Over the past decade they have surveyed tens of thousands of consumers around the globe as part of our “Consumer Relevancy” and “Future Consumer” research programs.   The research helps uncover the many faces of today’s technology- enabled shopper and demonstrates that shoppers are no longer loyal to an individual channel but rather to an experience across all channels. The majority of those surveyed said they expect the seamless integration of the online, physical and mobile shopping experience by 2014. Continue reading

e-mails purchases at least three times that of social media

emailmarketing McKinsey: It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise more: spending a few hours cleaning out your e-mail inbox. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher. Continue reading