You can spend a lot of money on market data and research but today with so much free information available online do you really need tp continue to spend so much? Here are my recommendations for some of the best research for your marketing budget dollars.
When it comes to developing mobile apps, creating products for new devices, and unifying the customer experience cross-channel, less than one quarter of companies report they “always succeed,” while more than 60 percent “often or sometimes fail” according to aForrester study commissioned by Elastic Path.
According to a B2C analysis of the new Garner US Digital Marketing Spending Report, the main driver of corporate adoption of digital marketing is the consumer adoption of digital- specifically, the shift to communicating and buying through digital channels. As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up [...]
Via a new Gartner offering called Gartner for Marketing Leaders: Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. On average, companies spent 10.4% [...]
Last week Walt Mossberg, the technology columnist for the Wall Street Journal, detailed his frustrating attempts to upgrade his older PC’s to Windows 8. What he found was that much of issues resided with manufacturers who discontinued models and drivers not with Microsoft. Indeed manufacturers are a big part of the problem loading PC’s with [...]