Category Archives: Digital Marketing Trends

Social media is like a little dopamine hit

Social media is a  mechanism for capturing, manipulating and consuming attention unlike any other yet they refuse to acknowledge their power and influence over consumers.  Adults in the US spend about 20 hours on the top three social media apps a month .  Overall, Americans touch their smartphones 2,600 times a day with the heaviest users double that.  Content is looked at for a few seconds, but Facebook doesn’t care as long as they can be your “daily fix” of likes and comments.

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Search CPC hits all-time high record

CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday season. As expected, much of the overall increase can be attributed to more aggressive competition on mobile . More surprising is the CPC increase that is coming from desktop, especially as both impressions and clicks on desktop devices are decreasing.

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Content providers don’t understand the Internet

unknownA report from the nonprofit ChangeAdvertising.org found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes — embed widgets from so-called content-recommendation companies .  These “teasers” often have titles like “famous last word of celebrities” and require users to click several pages to get stories thus being exposed to more ads.  It’s an insult to readers and a clear indication that they don’t understand users are in control not them. Continue reading

PC sales decline:behind the numbers

You’ve probably read that PC sales continue to decline and the explanation lies in understanding how people are using their PC’s.  The op two reasons people go online is to read email, and surf the web.  This, of course, can be done easily on an iPad or smartphone so why would anyone shell out $1000 for a new PC? Continue reading

Focus on your branded website, not social media

iStockForrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at number five.   While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Continue reading

How to create a great digital strategy

strategy-document-plus-grade-great-successful-plan-review-yellow-envelope-getting-as-achieving-success-good-43759524When I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things.  Over the course of ten years experience here is my list of how to create a winning digital strategy that delivers on brand/business objectives. Continue reading