Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading “Mobile growing but PC’s still rule”

The digital challenge for CMO’s

challenges for marketersTight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing operations, chief marketing officers (CMOs) say there is still too big a gap between the expectations of consumers and the digital manpower they have available to deliver a satisfying online experience.  Welcome to digital marketings world of hype that waste hard to come by digital dollars. Continue reading “The digital challenge for CMO’s”

Focus on your branded website, not social media

iStockForrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at number five.   While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Continue reading “Focus on your branded website, not social media”

The challenges of digital marketing integration

challengeIf brands readily acknowledge the efficiencies and impact bought by integrating digital marketing, why then is the implementation process so slow? Only 6% of of  respondents thought that their digital strategies were already integrated. 35% of respondents indicated that the technology required to achieve a truly integrated digital marketing strategy was too complicated. There are also structural issues at play: 24% said that their team wasn’t set up to run an integrated digital marketing strategy and 15% stated that disparate data was the problem. The digital marketing community continues to struggle in convincing marketers that their efforts should be managed and optimized holistically in order to maximize rewards, regardless of the time commitment or expense in implementing. Continue reading “The challenges of digital marketing integration”