Category Archives: Digital Marketing Trends

Content providers don’t understand the Internet

unknownA report in September from the nonprofit ChangeAdvertising.org found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes — embed widgets from so-called content-recommendation companies.  These “teasers” often have titles like “famous last word of celebrities” and require users to click several pages to get stories thus being exposed to more ads.  It’s an insult to readers and a clear indication that they don’t understand users are in control not them. Continue reading

Focus on your branded website, not social media

iStockForrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at number five.   While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Continue reading

How to create a great digital strategy

strategy-document-plus-grade-great-successful-plan-review-yellow-envelope-getting-as-achieving-success-good-43759524When I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things.  Over the course of ten years experience here is my list of how to create a winning digital strategy that delivers on brand/business objectives. Continue reading

Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading

The digital challenge for CMO’s

challenges for marketersTight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing operations, chief marketing officers (CMOs) say there is still too big a gap between the expectations of consumers and the digital manpower they have available to deliver a satisfying online experience.  Welcome to digital marketings world of hype that waste hard to come by digital dollars. Continue reading