Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Forrester’s Nate Elliott says Facebook’s move to continue to chop down the organic reach of brands’ Facebook posts and the fact that marketers continue to be dissatisfied with the performance of their Facebook Pages point to the fact that brands “don’t actually have social relationships with their customers.” He adds that it is time for marketers — who have been wasting “significant financial, technological, and human resources on social networks that don’t deliver value” (which also includes Twitter, in this report) — to explore new techniques such as using smaller social networks (which are less cluttered than Facebook and Twitter because they currently have fewer users and advertisers clogging up the News Feed and by adding social relationship tools to their own websites. Should you listen to Forresers advice?
There is a pervasive, deeply running digital marketing talent gap – a substantial difference between what employers value and what talent is available. While 71% of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/ weakness in others when importance and strength are analyzed together, with sizeable gaps in every area studied.
Stupidity exists everywhere, but the author of an article called “It’s Official: The Era of the Personal Computer Is Over” just does not understand what he is talking about. If anyone thinks the era of the personal computer is over they are just fooling themselves because when it comes to “creators” the PC is the tool for “getting it done”.
Digital marketing is evolving and the changes that are happening with digital marketing are being implemented at light speed. If organizations take weeks of Power Points to get the ball rolling they just might find that what they wanted to do is outdated requiring them to start all over again. There is no doubt that it’s a challenging environment but this one of the reasons why I love digital marketing so much. Here are 7 things that every marketer should know about digital marketing…
For the first time it’s been reported that more money is flowing into digital media than offline channels. As more and more “experts” tell you why you should be increasing your digital marketing budgets very few actually are talking about the primary objective of ANY marketing initiative: to drive bottom line results.