Digital Marketing Trends

The growing “switching” economy

PS_0770W_ELEMENT_SURPRISE_tFive years ago, 78 percent of consumers used at least one online channel when prospecting. Today, 88 percent do—and four in 10 want even more digital interactions than what companies are providing. Two-thirds said the number of companies or brands they consider for purchase has increased significantly compared with 10 years ago.  Digital has become more important to consumers across the board. Some consumers have completely “gone digital”—they prefer to interact with their providers via online channels at every opportunity and are loathe to be forced into conversations with humans.

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Marketers still don’t get the Web….

Blacklist-IP-and-website-lookupYou would have thought by now that most brands, and marketers, would have nailed down digital marketing, but spend a day on your iPad or iPhone and you will soon be annoyed by apps that don’t work and intrusive advertising that is annoying at best. Continue reading »

A few thoughts on Forrester…

keep-calm-because-this-is-bullshitForrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers.  Forrester’s Nate Elliott says Facebook’s move to continue to chop down the organic reach of brands’ Facebook posts and the fact that marketers continue to be dissatisfied with the performance of their Facebook Pages point to the fact that brands “don’t actually have social relationships with their customers.” He adds that it is time for marketers — who have been wasting “significant financial, technological, and human resources on social networks that don’t deliver value” (which also includes Twitter, in this report) — to explore new techniques such as using smaller social networks (which are less cluttered than Facebook and Twitter because they currently have fewer users and advertisers clogging up the News Feed and by adding social relationship tools to their own websites.  Should you listen to Forresers advice? Continue reading »

Digital Talent Lacking

UnknownThere is a pervasive, deeply running digital marketing talent gap – a substantial difference between what employers value and what talent is available. While 71% of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/ weakness in others when importance and strength are analyzed together, with sizeable gaps in every area studied. Continue reading »

Millennial Moms Matter

screenshot_14Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms. Continue reading »

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