Digital Marketing Trends

Millennial Moms Matter

screenshot_14Millennial moms are a large segment with huge spending power, according to Baby Center.  They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending.  83% of new moms are Millennial moms. Continue reading »

Digital marketing update

whats newThe digital marketing space is changing and changing very rapidly.  If you don’t keep up on trends and changes you might be wasting a lot of money.  Here are the top stories, trends and resources from the last few weeks. Continue reading »

7 Things that every marketer should know about digital marketing

Digital marketing is evolving and the changes that are happening with digital marketing are being implemented at light speed.  If organizations take weeks of Power Points to get the ball rolling they just might find that what they wanted to do is outdated requiring them to start all over again.  There is no doubt that it’s a challenging environment but this one of the reasons why I love digital marketing so much.  Here are 7 things that every marketer should know about digital marketing… Continue reading »

Digital marketing: Untold secrets

UnknownFor the first time it’s been reported that more money is flowing into digital media than offline channels.  As more and more “experts” tell you why you should be increasing your digital marketing budgets very few actually are talking about the primary objective of ANY marketing initiative: to drive bottom line results. Continue reading »

Marketers know they must reinvent themselves

reinvent marketingSixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years and while two in five (40%) marketers surveyed stated that they wanted to reinvent themselves, only 14% of those marketers actually know how to go about it. Lack of training in new marketing skills (30%) and organizational inability to adapt (30%) are cited as key obstacles to becoming the marketers they aspire to be. Continue reading »

Why CMOs are struggling with digital marketing

struggeling cmosIn the face of increasing complexity in the markets and customers they serve, CMOs are struggling to keep pace with competing business demands, proliferating channels and partners, and a disconnect between the talent they have and the capabilities they need.  Nearly four in 10 CMOs say they do not have the right people, tools and resources to meet their marketing objectives. Why is this happening?  Look no further than antiquated hiring practices designed to keep the best and brightest people away. Continue reading »

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