A Contrarian's View of Marketing, Media and Branding
According to a B2C analysis of the new Garner US Digital Marketing Spending Report, the main driver of corporate adoption of digital marketing is the consumer adoption of digital- specifically, the shift to communicating and buying through digital channels. As consumers continue to embrace the Internet, social, and mobile, companies are scrambling to beef up [...]
Via a new Gartner offering called Gartner for Marketing Leaders: Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. On average, companies spent 10.4% [...]
Last week Walt Mossberg, the technology columnist for the Wall Street Journal, detailed his frustrating attempts to upgrade his older PC’s to Windows 8. What he found was that much of issues resided with manufacturers who discontinued models and drivers not with Microsoft. Indeed manufacturers are a big part of the problem loading PC’s with [...]
With Microsoft spending over $1 billion on the launch of Windows 8 many thought the conversion to Windows 8 would have been more robust. According to various reports within the media the sales of Windows 8 have been disappointing to Microsoft so far. Here are some key learnings from the poor start to Windows 8 [...]
According to the key findings of a survey of 550 international marketing honchos surveyed by The Chief Marketing Officer Council. ”Fewer than one in five CMOs think their organizations are any good at digital marketing and 60% say they will be making agency changes this year to address a lack of innovation and dearth of value-added [...]
Stupidity exists everywhere but the author of an article called “It’s Official: The Era of the Personal Computer Is Over” just does not understand what he is talking about. If anyone thinks the era of the personal computer is over they are just fooling themselves because when it comes to “creators” the PC is the [...]
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
Follow the crowd seems to be the directive for most brand marketers when it comes to digital marketing. They read some data about how mobile spending is increasing and without thought they say “we have to get into mobile”. The fact is that you can have all the nice looking data charts and points you [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
According to Compas, Inc. while pharma marketing budgets have remained steady, since 2010 the media mix has shifted toward more digital and targeted media. There are many reasons for this shift, including the decrease in sales force and increased adoption of new technology.”
Multichannel marketing can be a huge challenge for pharma marketers but there are also a wealth of opportunities. The objective is to ensure that all channels are fully integrated and working towards your brand objective. Some channels are more important than others but only through good research can we really become masters of great multichannel marketing.
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