CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday season. As expected, much of the overall increase can be attributed to more aggressive competition on mobile . More surprising is the CPC increase that is coming from desktop, especially as both impressions and clicks on desktop devices are decreasing.
A report from the nonprofit ChangeAdvertising.org found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes — embed widgets from so-called content-recommendation companies . These “teasers” often have titles like “famous last word of celebrities” and require users to click several pages to get stories thus being exposed to more ads. It’s an insult to readers and a clear indication that they don’t understand users are in control not them. Continue reading
You’ve probably read that PC sales continue to decline and the explanation lies in understanding how people are using their PC’s. The op two reasons people go online is to read email, and surf the web. This, of course, can be done easily on an iPad or smartphone so why would anyone shell out $1000 for a new PC? Continue reading
More content than ever before is being created, but it’s vastly under-utilized by consumers. Why? The answer is simple. Although we live in a multiconnected device environment, consumers just don’t have the time to read your content. Continue reading
Forrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at number five. While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction. Continue reading
When I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things. Over the course of ten years experience here is my list of how to create a winning digital strategy that delivers on brand/business objectives. Continue reading
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing articles online. Continue reading
According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading