Contrarian point of view

The business of marketing has to change

Time for Change - ClockIt should come as no surprise to anyone that senior management is demanding more accountability from marketers.  Even though, for some companies, profits are at record levels other brands are struggling to get and keep fickle consumers.  Marketing, at its heart, is still about getting consumers to purchase your product.  What has changed is that consumers have too many devices and have the attention span of someone with a severe case of ADD. Continue reading »

Marketing Truisms

truism-04-beda-achermannThere are those that would have you believe that marketing has changed dramatically and for some products that may be true, but don’t believe the social media experts and agencies that would have you believe that you need their help to get it right.  Here is a list of marketing truisms based on reality, not a sales pitch…
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The irrational consumer

screenshot_15Why do marketers continue to try and talk to consumers like they are rational people?  That’s a question that we need to think about as consumers take out their anger on some brands while other brands, who screw up, are given a pass. Continue reading »

Advertising is NOT dead

notdeadOK, I’m a new media person and love digital marketing, but let’s make one thing clear “traditional advertising is not dead”.  While more brands are shifting dollars to digital they may be making a huge mistake as consumers just don’t have time to go to every website that strikes their interest. Continue reading »

Great marketers stand up for what they believe

According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, by teams and for the purpose of innovation. Research proves then even when the different points of view are wrong, they cause people to think better, to create more solutions and to improve the creativity of problem solving.  The key question is who out there is ready to stand up and say “this is bad marketing” or “this is not going to meet our business objectives?”

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The false promise of content marketing

content marketing faklseStep away from the internet for a little while and look at your RSS feed count when you come back.  How many stories do you have?  100? 200? Do you really have the time to read them all or do you just quickly scan the headlines? The promise of content marketing has been overblown by blowhards and experts who like to talk shit, but have no idea how overwhelmed we really are with information. Continue reading »

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