Category Archives: Contrarian point of view

Too much data, not enough “why?”

unknownThere is a lot of data available to marketers online, but data alone is not a reason to implement anything without an understanding of what the data really means.  For example, Comscore recently reported on how users are using mobile device apps and at first it may seem to indicate that brands should develop an app. However, on closer look the majority of time is spent with just a couple of social media apps. Continue reading

Kickstarter marketing (crowdfunding)

UnknownThere are a number of new products arriving every day via Kickstarter or crowdfunding, but there are some serious problems with marketing and fulfillment.  Marketers need to be careful about building demand months before a product is ready to ship and consumers need to be careful that some great ideas will never turn into viable products. Continue reading

The myth of social media marketing

bigstock-Myth-stamp-63032431-700x467Just stop, please!  Every week I see a post on LibkedIn about how Instagram or other social media channel is going to add sales dollars to brands and products.  Well, here is a some cold water “people don’t want brands on social media unless they want to complain and believe me there are a lot of very grumpy, pissed off consumers out there. Continue reading

Social media marketing: a has been that never was

imagesIn case you missed it, it turns out that organic reach within Facebook is at an all time low at the same time that ad blockers are growing so fast that some smart phone manufacturers are thinking of including ad blockers on new models.  When will marketers stop believing the hype and finally figure out that consumers don’t want to be bothered with irrelevant ads? Continue reading