Everything you learned about marketing is wrong

713644918_reality_check_xlargeLet’s be honest, what you learned in school about marketing is wrong.  They are wrong because they ignore the power of today’s consumer because of the Internet.  An angry consumer, or group of consumers, can take down a brand’s marketing campaign with a post in social media yet marketers still make stupid mistakes.
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Do consumers really want to talk with bots?

Do consumers really want to talk with bots?

09well_dog-superJumboFacebook said it is working with more than two dozen companies on a new initiative aimed at turning its Messenger app into a hub for shopping, news and entertainment. But while Facebook tries to lure brands back to the site, perhaps they should ask consumers is they really want to talk to a bot as opposed to a real person? Continue reading “Do consumers really want to talk with bots?”

Disrupt startup business models

41zCZTppcAL._SX326_BO1,204,203,200_“Disrupted” is a satirical look at what goes inside companies when the focus is revenue growth, not profits, where the deck is stacked to make the founders rich and the investors richer. Younger employees are paid less and often burn out and while Hubspot promotes its inbound marketing automation it uses cold calling as a way to find new customers. Continue reading “Disrupt startup business models”

Hubspot: The ultimate con game?

41zCZTppcAL._SX326_BO1,204,203,200_I have spent a lot of time with clients “cleaning up the mess” left by Hubspot.  I’m not a big fan of them an now comes a book from a former employee, Dan Lyons, called “Disrupted: My Misadventure in the Start-Up Bubble” that talks about working at Hubspot and marketers should be aware that some bogus startups can and will drain their budgets with little results. Continue reading “Hubspot: The ultimate con game?”

10 Reasons for social media marketing’s demise

GoodbyeThe good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time.  The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to. Continue reading “10 Reasons for social media marketing’s demise”