Contrarian point of view

5 Dumb things that businesses are doing today

If the business of America is business than we are in a hell of a lot of trouble.  It seems sometimes that some of the best and brightest people are the ones being shown the door while the established empty suits understand that they can get away with not performing if they make some changes ore get their names in the trade press.  The amount of money companies wasted on hiring big consulting companies staffed with MBA’s whose job it is to recommend changes based on their ideal of a business is staggering sometimes.  Then there are businesses who try and sell us stuff via the free whitepaper which is shallow at best.   Here are 5 dumb things that businesses are doing today … Continue reading »

10 traits that make a great marketing person

Unknown-120x1201The theory that big data is bullshit coined by journalists or consultants who love to pontificate while never actually having to produce real results.  It doesn’t matter where you went to school or what company you worked for, what makes a great marketing person is a keen understanding of today’s consumer along with the ability to tell a story and believe in what you’re marketing. Continue reading »

The consumer has not bounced back

images-1Macy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of the average Macy’s consumer. “The consumer has not bounced back with the confidence that we were all looking for,” CEO Terry Lundgren said at the Goldman Sachs Annual Retail Conference in September. Continue reading »

Why suggesting social media managers should be below 25 is stupid

Someone, who obviously is not thinking clearly,  suggested that social media managers need to be under 25 in order to really understand social media marketing.  I have always believed that age should not be a factor in hiring someone to do a job it should be determined by who the hell can do the best job.  However, I did write an article that said “interns make coffee and should not be the voice of your brand on social media” which brought a lot of comments.  The fact is that social media marketing is too damn important to leave to anyone who is inexperienced in marketing and branding. Continue reading »

How brands killed social media marketing

large_8560618867 Mike Proulx at Ad Age says “social media marketing is now advertising. It’s largely a media planning and buying exercise — emphasizing viewed impressions. Brands must pay if they really want their message to be seen. It’s the opposite of connecting or listening — it’s once again broadcasting.”  He couldn’t be more right and we have brands and agencies to thank for the this demise. Continue reading »

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