Contrarian point of view

Stop telling marketers what “they should do”

Dont-tell-me-what-to-doPost Summary: OK, I understand that we all have opinions on marketing bit nobody should write a BLOG post that says “marketers must do this or that they have to be on social media”.  That’s bull probably coming from people who love to pontificate and don’t work for a consumer products company.  You can’t tell people that they should do this or use this tactic unless you have a resume of successful brand marketing marketing.  Leave the cute drawings of a man in a pit helmet and don’t use a picture of yourself on your BLOG because it’s not about you. Continue reading »

The disconnect between engagement and sales

Brand-DisconnectDan had been a social media marketing manager for a little over 6 months.  He knew the platforms and how to engage consumers so when a recent post, about a new product, went viral he was very excited to inform management.  The excitement was short lived. While Dan was promoting his team’s efforts on social media a senior VP was quick to point out that their brand was still losing market share to competitors.  Thus the disconnect… Continue reading »

Your marketing sucks

172a0f5f40cfbf8172a21ca36eebThree quarters of marketing strategies and ad campaigns under-performed during 2014 as new research claims they failed to deliver the positive business results – increased sales, greater market share, sales prospects or conversions – that management had expected. This is news? Continue reading »

The biggest mistake brands make with social media

Unknown-1There is some lopsided thinking out there.  There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you that extends beyond the 4 P’s.  For a lot of brands this just isn’t true.  Just because I like pudding doesn’t mean that I want to have a relationship with you on Facebook. Continue reading »

Social Media: Look what you did!

UnknownDear social media: You came along and gathered millions of users around the world and shamelessly I thought I could use you as jus another advertising and promotional channel.  However, consumers had other ideas.  They wanted to use social media to take back the power brands had over them.  They wanted to use social media as a channel to voice complaints and tell other consumers why they shouldn’t do business with us.  What was I thinking? Continue reading »

Bad marketing journalism/analysts

always-consider-the-sourceWhen you read an article, online, about the latest trends in marketing and what you “must” do you need to consider the source.  Analysts, who have no experience, and journalists, who write from company press releases, are not reliable and credible sources of information and you should not be basing marketing decisions based on their recommendations. Continue reading »

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