Contrarian point of view

Marketers: Please think first

think firstIt’s being reported that a lot of users are getting their news from social media feeds.  While it’s always good to be updated on breaking stories the validity of the stories should be questioned especially since most people scan the Web rather than reading in stories in depth.  Here are a couple of examples… Continue reading »

Is content really king?

Blog-images-FINAL460X460_your-content-marketing-sucksKevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering questions no one asked you because it looks like search fodder isn’t a path to engagement glory.”  While good content is essential to keep visitors on your site one still has to ask the hard question “how are consumers supposed to read all this content?” Continue reading »

The business of marketing has to change

Time for Change - ClockIt should come as no surprise to anyone that senior management is demanding more accountability from marketers.  Even though, for some companies, profits are at record levels other brands are struggling to get and keep fickle consumers.  Marketing, at its heart, is still about getting consumers to purchase your product.  What has changed is that consumers have too many devices and have the attention span of someone with a severe case of ADD. Continue reading »

Marketing Truisms

truism-04-beda-achermannThere are those that would have you believe that marketing has changed dramatically and for some products that may be true, but don’t believe the social media experts and agencies that would have you believe that you need their help to get it right.  Here is a list of marketing truisms based on reality, not a sales pitch…
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The irrational consumer

screenshot_15Why do marketers continue to try and talk to consumers like they are rational people?  That’s a question that we need to think about as consumers take out their anger on some brands while other brands, who screw up, are given a pass. Continue reading »

Advertising is NOT dead

notdeadOK, I’m a new media person and love digital marketing, but let’s make one thing clear “traditional advertising is not dead”.  While more brands are shifting dollars to digital they may be making a huge mistake as consumers just don’t have time to go to every website that strikes their interest. Continue reading »

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