According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, by teams and for the purpose of innovation. Research proves then even when the different points of view are wrong, they cause people to think better, to create more solutions and to improve the creativity of problem solving. The key question is who out there is ready to stand up and say “this is bad marketing” or “this is not going to meet our business objectives?”
Step away from the internet for a little while and look at your RSS feed count when you come back. How many stories do you have? 100? 200? Do you really have the time to read them all or do you just quickly scan the headlines? The promise of content marketing has been overblown by blowhards and experts who like to talk shit, but have no idea how overwhelmed we really are with information.
Why is there so much bad marketing? Is it because with the wealth of information marketers are stuck in analysis paralysis or is it because there is a lack of talented marketing people? My guess is that it’s a little bit of both plus the fact that it can take weeks and months to implement even simple marketing initiatives.
Why is it taking so long for companies and marketer to embrace technology when it comes to digital marketing ? Could it be because there are too many bureaucrats who are worried about what others within your company are going to think about what you do rather than doing what is necessary to bring your digital marketing into the 21st century ?
This week in my RSS feed I happened to come across the most retweeted marketing people on Twitter. As I read the list I was amazed a how many “authors” and “agency” people there were but where were the people who actually had past successes in working in a branded environment? Have marketers become so shallow that they are willing to take advice from people who are better at self-promotion than actually doing something to drive brand objectives and add to the bottom line?
This morning I read an article on “Top 50 Content Marketing Thought Leaders”. While there were some good people on the list I wonder how anyone can be considered a marketing thought leader without having a record of actually of actually working on a brand? I mean has Jay Baer actually been responsible for any successes other than writing a book and getting paid to speak at events? It’s time to stop being impressed by numbers and time to start asking “what have you actually done?”