Contrarian point of view

Social media marketing is not broken

hypeThe headline in the Wall Street Journal said it all “Brands Are Wasting Money on Facebook and Twitter, Forrester Says”.  “You don’t really have a social relationship with your customers,” analyst Nate Elliott wrote in a new report titled “Social relationship Strategies That Work.” Continue reading »

The age of brand authenticity?

screenshot_92In a world of ‘digital everything’, there is no privacy and nowhere to bury bad news. Data leaks everywhere, from the supposedly top-secret revelations of Edward Snowden to the private mobile phone accounts of celebrities. Digital cameras capture confidential conversations, brutal wars, dangerous working conditions and embarrassing political gaffes. This flood of data washes around the world at a furious pace: every second of the day sees 24,000 gigabytes of Internet traffic, 7,000 Tweets, 90,000 YouTube videos viewed, and 2.3 million emails sent.  This is an insight which global brands must understand: embrace the Age of Authenticity or risk being left behind.

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When it comes to social media, forget the stats

Common-Sense-social-mediaEveryday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site.  However, marketers need to loose their love of numbers and focus on what’s really important to consumers. Continue reading »

Should brands measure social media?

Are brands becoming disillusioned with social media and should they even measure their social media marketing?  That depends who you ask.  Some social media and inbound marketing companies are still promoting the hell out of social media and in so doing so they are overpromising results.  However, smart marketers understand that social media is an essential part of an integrated marketing program.

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Digital Talent Lacking

UnknownThere is a pervasive, deeply running digital marketing talent gap – a substantial difference between what employers value and what talent is available. While 71% of large brand/enterprise organizations believe their digital marketing team is strong in some areas, their employees exhibit mediocrity/ weakness in others when importance and strength are analyzed together, with sizeable gaps in every area studied. Continue reading »

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