Contrarian point of view

The disconnect between digital marketing and marketers

  While more and more marketers are throwing money into digital marketing they are doing so blindly as report state “marketers lack the necessary information to tell leadership which digital marketing efforts have the highest return.”  In other words we know we need to do it but we don’t have the tools, foundation or structure to understand what we’re doing. Digital marketing has a lot of components and budget dollars can quickly be eaten up by tactics like SEM and online advertising.  If you spend too much on one tactic you might not have enough for other tactics that provide a higher ROI. Continue reading »

Where are all the really good marketers?

where-are-youDid you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for a ride by people whose only accomplishment is getting people to buy their book.  First, it was social media hype, then big data hype.  What’s next? Continue reading »

Stop telling marketers what “they should do”

Dont-tell-me-what-to-doPost Summary: OK, I understand that we all have opinions on marketing bit nobody should write a BLOG post that says “marketers must do this or that they have to be on social media”.  That’s bull probably coming from people who love to pontificate and don’t work for a consumer products company.  You can’t tell people that they should do this or use this tactic unless you have a resume of successful brand marketing marketing.  Leave the cute drawings of a man in a pit helmet and don’t use a picture of yourself on your BLOG because it’s not about you. Continue reading »

The disconnect between engagement and sales

Brand-DisconnectDan had been a social media marketing manager for a little over 6 months.  He knew the platforms and how to engage consumers so when a recent post, about a new product, went viral he was very excited to inform management.  The excitement was short lived. While Dan was promoting his team’s efforts on social media a senior VP was quick to point out that their brand was still losing market share to competitors.  Thus the disconnect… Continue reading »

Your marketing sucks

172a0f5f40cfbf8172a21ca36eebThree quarters of marketing strategies and ad campaigns under-performed during 2014 as new research claims they failed to deliver the positive business results – increased sales, greater market share, sales prospects or conversions – that management had expected. This is news? Continue reading »

The biggest mistake brands make with social media

Unknown-1There is some lopsided thinking out there.  There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you that extends beyond the 4 P’s.  For a lot of brands this just isn’t true.  Just because I like pudding doesn’t mean that I want to have a relationship with you on Facebook. Continue reading »

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