Even if you spend hours, weeks and months on the developing the “perfect” marketing plan it still can fail. Why ? Because you don’t treat your employees better than you treat your customers and over time they have become disengaged. Employee engagement may seem like a frill in a downturn economy. But it can make a big difference in a company’s survival. Gallup estimates the cost of America’s disengagement crisis at a staggering $300 billion in lost productivity annually. When people don’t care about their jobs or their employers, they don’t show up consistently, they produce less, or their work quality suffers and your customers suffer.
The good news is that consumers are spending more time on social media, the bad news is that they don’t want brand interfering with their social media time. The San Francisco Chronicle discussed a recent Gallup survey citing that social media does not impact consumer purchasing decisions as much as it used to.
Two nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social media as intrusive. In addition, the survey among senior marketing executives reveals that many believe the data generated by social media analytics is not yet actionable.
If the business of America is business than we are in a hell of a lot of trouble. It seems sometimes that some of the best and brightest people are the ones being shown the door while the established empty suits understand that they can get away with not performing if they make some changes ore get their names in the trade press. The amount of money companies wasted on hiring big consulting companies staffed with MBA’s whose job it is to recommend changes based on their ideal of a business is staggering sometimes. Then there are businesses who try and sell us stuff via the free whitepaper which is shallow at best. Here are 5 dumb things that businesses are doing today …
The theory that big data is bullshit coined by journalists or consultants who love to pontificate while never actually having to produce real results. It doesn’t matter where you went to school or what company you worked for, what makes a great marketing person is a keen understanding of today’s consumer along with the ability to tell a story and believe in what you’re marketing.
Macy’s reported today that sales and profit are down. The company blamed weather and increased competition for the slump. But the most disturbing reason business is declining could be the state of the average Macy’s consumer. “The consumer has not bounced back with the confidence that we were all looking for,” CEO Terry Lundgren said at the Goldman Sachs Annual Retail Conference in September.