Category Archives: Contrarian point of view

Marketers obsession with numbers

If I had to sum up a theme for new marketing it would be “quality over quantity”.  Too many marketers are still obsessed with numbers especially numbers that don’t mean a whole lot like impressions, reach, frequency and number of people that like your brand on Facebook.  Now don’t get me wrong Facebook has a substantial number of users but I would rather have 10 people on Twitter who talked with me than 100 on Facebook who “liked” me. Continue reading

Are brands really relevant today?

irreleIt seems that over the last few years, with the rise of social media, branding is being redefined over and over.  While some brands do very well (Apple, Trek Bikes, Subaru,Starbucks) other brands are struggling to stay relevant to empowered consumers. So what does it take for a brand to stay relevant today? Continue reading

Those who can’t do, teach

unknownOne the sad things about social media is that it gives a voice to pundits who think they know everything there is to know about marketing.  They sit on the sidelines talking about how Twitter is overvalued or how some brands are getting it wrong while they embrace the fact that they teach marketing as if that is a badge of honor. Continue reading

Too much data, not enough “why?”

unknownThere is a lot of data available to marketers online, but data alone is not a reason to implement anything without an understanding of what the data really means.  For example, Comscore recently reported on how users are using mobile device apps and at first it may seem to indicate that brands should develop an app. However, on closer look the majority of time is spent with just a couple of social media apps. Continue reading