10 rules of content marketing

UnknownAccording to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to the “shouty” headline or, in fact, undermine it.”  The key reason? Who has time to read all the content out there? Continue reading “10 rules of content marketing”

Why you need a business person writing your content

Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another there is still a strong probability that those same consumers are going to purchase your competitors products”.  That’s right!  I may turn to you for information and share it within my social media circle, but that information is not going to make me a customer unless you give me a really good reason your product is better than everyone else’s. Continue reading “Why you need a business person writing your content”

Defining True Magnetic Content: A Five-Factor Framework

 McCann Worldgroup EVP Vipin Mayar has contributed  to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the best book on digital marketing I have ever read.  Take all the other books written by social media experts and throw them away because this one is a keeper.  Here are the authors take on Magnetic Content. To consistently create and deliver Magnetic Content that captures consumers’ attention and engagement, you need a framework, or a set of criteria, to direct your efforts. In your initial steps toward developing the framework, look at other content and subjectively classified them into five broad rankings: Breakthrough, Excellent, Good job, Me too, and Failure.

Continue reading “Defining True Magnetic Content: A Five-Factor Framework”