Recently on LinkedIn, there was a story aimed at marketers written by someone at HubSpot. When I looked into the author’s profile I found that she had never worked in a marketing role at any consumer brand yet she is trying to tell us how to apply marketing principles? Continue reading
Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience? Continue reading
Facebook is in trouble despite what you read about “time spent” on the social site. It seems that more, and in depth, research is indicating that users aren’t reading the content they are sharing. They read headlines and skim content and then share it if it looks like something that aligns with their beliefs or that they feel their followers would be interested in. Continue reading
There is a lot of great marketing information available online on everything from demographics to social media marketing. However, marketers should be careful to ensure that any content on marketing is actually written by someone who has worked in marketing, not a journalist. Continue reading
Content marketing topics abound online, but is content marketing really essential for online marketers? The answer to that is no. Content, for the sake of content, is a waste of time and money. Your content should be designed to support one objective; turning prospects into customers. Continue reading
According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to the “shouty” headline or, in fact, undermine it.” The key reason? Who has time to read all the content out there? Continue reading
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing articles online. Continue reading
There is a belief that “brands are media” and that “content is king”. However, do consumers really have the time to read all your content and what if your content leads to them purchasing your competitors’ products?