Category Archives: Content

Bad news for facebook and content marketers

facebook troubleFacebook is in trouble despite what you read about “time spent” on the social site.  It seems that more, and in depth, research is indicating that users aren’t reading the content they are sharing. They read headlines and skim content and then share it if it looks like something that aligns with their beliefs or that they feel their followers would be interested in. Continue reading

10 rules of content marketing

UnknownAccording to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to the “shouty” headline or, in fact, undermine it.”  The key reason? Who has time to read all the content out there? Continue reading

Why you need a business person writing your content

Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another there is still a strong probability that those same consumers are going to purchase your competitors products”.  That’s right!  I may turn to you for information and share it within my social media circle, but that information is not going to make me a customer unless you give me a really good reason your product is better than everyone else’s. Continue reading