Content marketing is pure bullshit

You have to hand it to the so called “experts”.  We were promised that social media would be the magic carpet on which our legions of brand advocates would go to spread the word about the marvelousness of our brands, and would free us from the terrible, wasteful expense of advertising.  When that went down the drain they trying to tell us that content marketing is the key to consumer engagement.  Pure garbage. Continue reading

Bad news for facebook and content marketers

facebook troubleFacebook is in trouble despite what you read about “time spent” on the social site.  It seems that more, and in depth, research is indicating that users aren’t reading the content they are sharing. They read headlines and skim content and then share it if it looks like something that aligns with their beliefs or that they feel their followers would be interested in. Continue reading

10 rules of content marketing

UnknownAccording to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of us get past the headline to the main story. That main article, so tricky to access on some phones, might either give real depth to the “shouty” headline or, in fact, undermine it.”  The key reason? Who has time to read all the content out there? Continue reading