Do brands really need to move to mobile?

Do brands really need to move to mobile?

information-overload “Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought,” said Influenster president and co-founder Elizabeth Scherle. Is this really true? Yes and no. Continue reading “Do brands really need to move to mobile?”

Six behaviors of an agile brand

Six behaviors of an agile brand

agil1. First and foremost, agile brands are principled and know what they stand for: They make a strong promise to their customers and never stop looking for new ways to deliver it. Dyson is a brand that holds this trait at its core, focusing on an unwavering commitment to innovation and aesthetics across its entire product suite. It knows that whether consumers are purchasing a vacuum, lamp, or bladeless fan, they expect top-notch performance and modern design every time.
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Everything you learned about marketing is wrong

713644918_reality_check_xlargeLet’s be honest, what you learned in school about marketing is wrong.  They are wrong because they ignore the power of today’s consumer because of the Internet.  An angry consumer, or group of consumers, can take down a brand’s marketing campaign with a post in social media yet marketers still make stupid mistakes.
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Are you really listening to your customers?

Are you really listening to your customers?

screenshot_26There is a problem in the disconnect between the metric and business performance.  It’s often a loss of confidence among frontline workers when the metrics don’t seem to explain big swings in customer satisfaction. Further, in some companies, there is confusion about whether transactional or relational measures matter more, and, in others, a simple lack of results from too much focus on one top-line metric. Continue reading “Are you really listening to your customers?”

Disrupt startup business models

41zCZTppcAL._SX326_BO1,204,203,200_“Disrupted” is a satirical look at what goes inside companies when the focus is revenue growth, not profits, where the deck is stacked to make the founders rich and the investors richer. Younger employees are paid less and often burn out and while Hubspot promotes its inbound marketing automation it uses cold calling as a way to find new customers. Continue reading “Disrupt startup business models”

Mobile growing but PC’s still rule

screenshot_237According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital users are now using both desktop and mobile platforms to access the Internet. Continue reading “Mobile growing but PC’s still rule”

Brick and mortar retailers are in trouble

UnknownConsumers are flexing their muscles when it comes to where they spend their money.  Online they are demanding things like free shipping and expedited delivery off line they want selection and great service. Can brick and mortar retailers pay employees minimum wage and still expect them to “care” about what they do? Continue reading “Brick and mortar retailers are in trouble”