A Contrarian's View of Marketing, Media and Branding
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data [...]
There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”. The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wants to know why such a risky approach to innovation works so well. He feels that company “courts risk in [...]
According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]
Today’s buyers have become the “new experts” in every line of business. They have become very well informed and assertive – thanks to the Internet which provides enormous choice in all segments of commerce. Buyers have taken complete control of the entire purchase process. To succeed, you have to learn how to think like a [...]
How much more can we ask of marketing VP’s ? They are already charged with everything from branding and product planning to research and customer service. While they are busy trying to take data and tell management what it means customer are getting anxious and moving on if you don’t provide a great brand [...]
According to USA Today “While more men program and develop the social media universe, women are setting the conversational tone, according to a new study. Instead of dotting “I”s with little hearts or smiley faces, on social media women are using highly expressive language, emoticons and other emotional cues”. In short women communicate to express [...]
Yesterday I had a long talk with a CPG senior executive about marketing. One of his biggest complaints was “why in the hell should I care about Facebook’s or Twitter’s sales forecast ? What does that have to do with MY business ?”. He explained that while they are using social media he is still [...]
According to Stephen Reily is founder and chairman of Vibrant Nation in a recent survey of more than 700 women aged 45-65 what makes them more likely to try a new product for the first time, and the most effective methods are: consumer reviews and articles, free shipping, and free samples. They look for this content [...]
Millennials consist of people born from 1980 to 2000. To put it more simply for them, since they grew up not having to do a lot of math in their heads, thanks to computers, the group is made up mostly of teens and 20-somethings. At 80 million strong, they are the biggest age grouping in [...]
It never fails. Create a buzz word, big data, and everyone jumps on the bandwagon and has to get their hands on “big data”. While data can help put together a picture of your customers and their needs it can only tell you what happened not what is going to happen and why. Data [...]
I love the challenge of marketing today because consumers have a wealth of information at their disposal 24/7/365 via the Internet. Over the last 17 years I have worked on some great brands including Sony's Discman, Canon Video products and consumer pharma brands like Cialis. I have learned a lot and continue to apply what I have learned via new learning.
Pharmacists may suggest alternate medications to patients who either complain about co-pays or medications side effects. Remember that some pharmacists can and will call a patients physician to get their Rx changed.
If the reality is that your M L R teams are limiting your digital marketing you can either fold up and work within their confined thinking or you can be a change agent to win them over. The choice is yours..
It’s not hard to search the Internet and come up with a real treasure of good free research and data. You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data can only tell you so much and can often send you in the wrong direction. There is no...
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