Category Archives: Consumers & consumer behavior

Millennials 77 million strong

millenialsnielsenAccording to Nielsen Millennials are 77 million strong, on par with Boomers, and they make up 24 percent of the U.S. population. This represents significant opportunity for brands that understand who Millennials are, where they live and what they watch and buy. In order to truly understand Millennials, however, they must be put in the context of the other generations.   Continue reading

What exactly influences consumers today?

The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. When considering products, they read online reviews and compare prices. Once in the stores, they search for deals with mobile devices and drive hard bargains. And after the purchase, they become reviewers themselves and demand ongoing relationships with products and brands. Although companies have access to terabytes of data about these behavioral changes, many still can’t answer the fundamental question: how exactly are our customers influenced? Continue reading

How to create a great digital strategy

strategy-document-plus-grade-great-successful-plan-review-yellow-envelope-getting-as-achieving-success-good-43759524When I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things.  Over the course of ten years experience here is my list of how to create a winning digital strategy that delivers on brand/business objectives. Continue reading