According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands” Really? Continue reading
Starbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now. Continue reading
Marketers think they are effective at customer engagement, but consumers think they could do better. Data shows that while marketers see the value and importance of consumer and customer engagement, they simply aren’t hitting the mark.
Data, big data, whatever you want to call it, is costing brands a lot of customers and leading to bad marketing. Too many brands are drowning in data that they can’t see their customers and they are losing prospects because they are afraid to get a cup of coffee without having big data to support their decisions. Continue reading
Buyers today no longer care who they buy from. They expect their favorite search engines will be able to connect them instantaneously to dozens of sellers who have similar stuff to sell . To survive in this kind of environment, you’ve got to stop thinking like a seller and start thinking like a buyer. You’ve got to do the things which will make your business the customer’s first choice, especially at the four decisive customer moments.
The purpose of any business is simply to create and keep customers. Profits are purely a measure of how well the business fulfills its purpose. Any business that fails to operate profitably doesn’t have much of a future to look forward to.
I live in an area that has been hard hit by hurricane Irma. However, we, like a lot of other people, had ample warning and were able to evacuate safely. You would think that retailers and service providers would have triggered resources to help them provide good customer service but they still don’t get social media. Continue reading
A study, conducted by Bain & Company, along with the Harvard Business School, shows that, “Increasing customer retention rates by 5% increases profits by 25% to 95% . Yet a lot of brands are willing to ignore customers who voice concerns or complaints about their products and instead focus on obtaining new customers. Continue reading