The notion that consumers want so many brands in their lives is a pure canard. Too many brands have been misled by pseudo marketing experts who, in order to inflate their own personal brand, are only interested in becoming social media stars so they can attend conferences like rock stars. Continue reading “Consumers want brands to leave them alone”
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker. Think about that for a second. How well do you really know and understand your customers? Continue reading “Do you really know your customer?”
As much as 85 percent of video views happen ,on facebook, with the sound off, according to multiple publishers. Take, for instance, feel-good site LittleThings, which is averaging 150 million monthly views on Facebook so far this year. Eighty-five percent of its viewership is occurring without users turning the sound on. Similarly, millennial news site Mic, which is also averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound. PopSugar said its silent video views range between 50 and 80 percent.
Al Ries writes “what wins in marketing today? The conventional wisdom is “customer centricity.” As one pundit put it, “Connect with customers based on their behavior or where they are in their purchase or life cycle.” But he feels this is wrong when in fact HE is wrong. Continue reading “Customer centricity is an essential part of any brand”
Why do a lot of marketers believe that consumers actually want to have a relationship with their brand beyond the “purchase and deliver on your product”? Is it because self proclaimed social media experts have sold them on the idea? Continue reading “The consumer-brand relationship”
“Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the top of their checklists and not allow it to come as an afterthought,” said Influenster president and co-founder Elizabeth Scherle. Is this really true? Yes and no. Continue reading “Do brands really need to move to mobile?”
1. First and foremost, agile brands are principled and know what they stand for: They make a strong promise to their customers and never stop looking for new ways to deliver it. Dyson is a brand that holds this trait at its core, focusing on an unwavering commitment to innovation and aesthetics across its entire product suite. It knows that whether consumers are purchasing a vacuum, lamp, or bladeless fan, they expect top-notch performance and modern design every time.
Continue reading “Six behaviors of an agile brand”
Let’s be honest, what you learned in school about marketing is wrong. They are wrong because they ignore the power of today’s consumer because of the Internet. An angry consumer, or group of consumers, can take down a brand’s marketing campaign with a post in social media yet marketers still make stupid mistakes.
Continue reading “Everything you learned about marketing is wrong”