Consumers & consumer behavior

The age of brand authenticity?

screenshot_92In a world of ‘digital everything’, there is no privacy and nowhere to bury bad news. Data leaks everywhere, from the supposedly top-secret revelations of Edward Snowden to the private mobile phone accounts of celebrities. Digital cameras capture confidential conversations, brutal wars, dangerous working conditions and embarrassing political gaffes. This flood of data washes around the world at a furious pace: every second of the day sees 24,000 gigabytes of Internet traffic, 7,000 Tweets, 90,000 YouTube videos viewed, and 2.3 million emails sent.  This is an insight which global brands must understand: embrace the Age of Authenticity or risk being left behind.

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When it comes to social media, forget the stats

Common-Sense-social-mediaEveryday it seems there is a new post like “amazing social media statistics we have seen” which focus on the number of users on a social media site.  However, marketers need to loose their love of numbers and focus on what’s really important to consumers. Continue reading »

The American consumer is still hurting-Implications for marketers

market-not-fooled-by-those-april-sales-numbers-consumers-still-hurtingMarketers may be happy that unemployment is falling, but don’t think for a minute that consumers are going back to their free spending ways.  The fact is that new jobs are paying less than jobs before the recession and with employers pushing higher health care costs to employees most middle-class consumers haven’t seen a raise since 2008. Continue reading »

Why Oreo’s Social Media Strategy Works

oreo-superimportanttest-1-e1414684587279The Influence Marketing Group recently posted an article entitled “Why Brands Should Stop Idolizing Oreo’s Social Media Strategy”.  One of their key points is that “consumers are longing for permanence. In a fast paced world where pithy 140 character observations are almost instantly forgotten or even ignored in the first place, consumers don’t want more disappearing content.”  I would argue that in todays information overload world consumers don’t have the time to remember your social media marketing and that social media is needed to keep the momentum of your marketing moving forward. Continue reading »

The “New Economy” Customer

The New Economy changed the rules of selling: New Economy customers are weary of countless indistinguishable stores, brands, goods and services. Finances are tight, so today’s customers are increasingly discriminating. They won’t tolerate ordinary products, incompetent personnel or bad customer service. You must earn their trust, deliver value and ensure that your offering matches their needs.  Continue reading »

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