The relationship between data and marketers

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It’s not hard to search the Internet and come up with a real treasure of good free research and data.  You can add nice looking charts to your Power Point presentations but there is a real serious disconnect when it comes to obtaining data and knowing what to do with it for most organizations. Data [...]

Should brands release products that aren’t 100% ready ?

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There is an interesting article in the new issue of Fast Company called “Starbuck’s Leap of Faith”.  The byline is that the worlds largest coffeehouse chain regularly launches products before they’re perfect and the author wants to know why such a risky approach to innovation works so well.  He feels that company “courts risk in [...]

Millennials have the attention span of a hyperactive weasel ?

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According to Blair Reeves “Millennials, we’re told, have the attention span of a hyperactive squirrel. They cannot think more than 140 characters at a time because they’re addicted to multitasking. They want mad lulz, not substance. They are overconfident in themselves and need constant stimulation and affirmation. And boy, are they into this social media [...]

Consumers: The new experts

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Today’s buyers have become the “new experts” in every line of business. They have become very well informed and assertive – thanks to the Internet which provides enormous choice in all segments of commerce. Buyers have taken complete control of the entire purchase process. To succeed, you have to learn how to think like a [...]

Forget the VP of Marketing, today you need a VP of Customer Experience

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How much more can we ask of marketing VP’s ?   They are already charged with everything from branding and product planning to research and customer service.  While they are busy trying to take data and tell management what it means customer are getting anxious and moving on if you don’t provide a great brand [...]

Women and technology: a perfect match ?

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According to USA Today “While more men program and develop the social media universe, women are setting the conversational tone, according to a new study. Instead of dotting “I”s with little hearts or smiley faces, on social media women are using highly expressive language, emoticons and other emotional cues”.  In short women communicate to express [...]