Category Archives: Commentary

Content Marketing: You’ve been sold a bridge again

imagesOne of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble.  Last week, a marketing analytics firm called Beckon reported some statistics about content that should sober up even the most delusional content maniac:

– 19 of 20 pieces of content (95%) get little to no engagement.

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Why I will never trust the media again

unknownMany media outlets and polls had the election wrong, calling into question their research methods and whether they have lost touch with the America between the coasts that carried Mr. Trump to victory. In addition, much of the media has been maligned for not being aggressive enough in its coverage of Mr. Trump’s rise, business operations and questionable statements on the stump. Continue reading