When it comes to internet headlines we’re easily impressed, mislead, and bullied by sneaky or irrelevant data, meaningless charts, fast talking metrics monkeys, and cement-head marketing mavens who know even less than we do. The bottom line is that online commerce constitutes just 6% of retail activity and good old brick and mortar retail activity constitutes 94% yet writers love to try and make headlines about the rise of ecommerce. Continue reading
According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands” Really? Continue reading
Social media sites are just another media channel, but the executives of the top three social media sites are in denial after failing the public.
Starbuck’s. Just the name leads a lot of consumers to think of latte’s or rich coffee, but in this author’s opinion Staruck’s is a great target for competitors right now. Continue reading
Classic marketing strategy has always taught us that in a mature market, you lower prices to better compete, but Apple is defying that logic and instead raising prices. Will this work? Continue reading
When a marketing powerhouse like P&G says that it’s going to significantly reduce its advertising budget then something is very wrong. Is branding really dead? Continue reading
Meredith’s new proprietary study designed to help marketers understand the buying behavior and decision-making processes of women by category (beauty, food, home) through the lens of life stages and the use of technology.
One of the great marketing con jobs of our time is “content marketing” promoted by the same people who inflated the social media bubble. Last week, a marketing analytics firm called Beckon reported some statistics about content that should sober up even the most delusional content maniac:
– 19 of 20 pieces of content (95%) get little to no engagement.